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1 Beaverton Reference- Words Phrases and Language

Euphemania: Our Love Affair with Euphemisms

by

Euphemania: Our Love Affair with Euphemisms Cover

 

Synopses & Reviews

Publisher Comments:

How did die become kick the bucket, underwear become unmentionables, and having an affair become hiking the Appalachian trail? Originally used to avoid blasphemy, honor taboos, and make nice, euphemisms have become embedded in the fabric of our language. EUPHEMANIA traces the origins of euphemisms from a tool of the church to a form of gentility to today's instrument of commercial, political, and postmodern doublespeak.

As much social commentary as a book for word lovers, EUPHEMANIA is a lively and thought-provoking look at the power of words and our power over them.

Review:

"After a lively examination of catch phrases in his previous book, I Love It When You Talk Retro, Keyes takes on the use of euphemisms. With a variegated assortment of verbal evasions, which he sees as tools for discussing touchy topics, Keyes suggests that euphemisms provide 'an accurate barometer of changing attitudes.' He covers everything from product names and personal ads to song lyrics and spam filters. Key subjects, such as censorship, war language, food ('Rocky Mountain Oysters'), body parts, sex, disease and death, and secretions and excretions get full chapters, and amusing anecdotes abound. For example, in the UK, Woolworth staffers who had never heard of Nabokov's novel unwittingly named a bed for young girls the 'Lolita Midsleeper.' Euphemisms also allow for coded communications. After 'gay' was no longer a secret word among homosexuals, it was replaced by 'friends of Dorothy,' a reference to Judy Garland in The Wizard of Oz. Keyes delivers both insights and humor in a book that's as much about social commentary as it is about language. (Dec.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.

Synopsis:

A lively and thought-provoking look at the power of words, "Euphemania" traces the origins of euphemisms from a tool of the church to a form of gentility to today's instrument of commercial, political, and postmodern doublespeak.

Product Details

ISBN:
9780316056564
Author:
Keyes, Ralph
Publisher:
Little Brown and Company
Subject:
Linguistics - Etymology
Subject:
English language -- Euphemism.
Subject:
Dictionaries - Synonyms/Antonyms
Subject:
Reference-Etymology
Publication Date:
20101231
Binding:
Hardcover
Language:
English
Pages:
288

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Related Subjects


Reference » Dictionaries » General
Reference » Etymology
Reference » Slang and Idioms
Reference » Words Phrases and Language

Euphemania: Our Love Affair with Euphemisms Used Hardcover
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$8.50 In Stock
Product details 288 pages Little Brown and Company - English 9780316056564 Reviews:
"Publishers Weekly Review" by , "After a lively examination of catch phrases in his previous book, I Love It When You Talk Retro, Keyes takes on the use of euphemisms. With a variegated assortment of verbal evasions, which he sees as tools for discussing touchy topics, Keyes suggests that euphemisms provide 'an accurate barometer of changing attitudes.' He covers everything from product names and personal ads to song lyrics and spam filters. Key subjects, such as censorship, war language, food ('Rocky Mountain Oysters'), body parts, sex, disease and death, and secretions and excretions get full chapters, and amusing anecdotes abound. For example, in the UK, Woolworth staffers who had never heard of Nabokov's novel unwittingly named a bed for young girls the 'Lolita Midsleeper.' Euphemisms also allow for coded communications. After 'gay' was no longer a secret word among homosexuals, it was replaced by 'friends of Dorothy,' a reference to Judy Garland in The Wizard of Oz. Keyes delivers both insights and humor in a book that's as much about social commentary as it is about language. (Dec.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
"Synopsis" by , A lively and thought-provoking look at the power of words, "Euphemania" traces the origins of euphemisms from a tool of the church to a form of gentility to today's instrument of commercial, political, and postmodern doublespeak.
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