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Brand Gap How To Bridge the Dista Rev Edition

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Brand Gap How To Bridge the Dista Rev Edition Cover

ISBN13: 9780321348104
ISBN10: 0321348109
All Product Details

 

Synopses & Reviews

Publisher Comments:

THE BRAND GAP is the first book to present a unified theory of brand-building.  Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:

• the new definition of brand

• the five essential disciplines of brand-building

• how branding is changing the dynamics of competition

• the three most powerful questions to ask about any brand

• why collaboration is the key to brand-building

• how design determines a customer’s experience

• how to test brand concepts quickly and cheaply

• the importance of managing brands from the inside

• 220-word brand glossary

From the back cover:

Not since McLuhan’s THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding—a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly “get it.” This deceptively simple book offers everyone in the company access to “the most powerful business tool since the spreadsheet.”

Synopsis:

When it comes to communicating a brand, consistency is key--which is precisely why you need to ensure that the brand you're trying to promote comes through clearly across every medium--from TV to print, radio, Web and beyond. With this concise primer, you can be sure it will! Veteran author and branding expert Marty Neumeier shows you how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Marty takes you through five critical disciplines: Differentiation, Collaboration, Innovation, Validation, and Cultivation. The book also includes a summary of key take-home lessons and--new in this edition--a comprehensive branding dictionary. Combine those with friendly, easygoing text; a wealth of real-world case studies; and the author's unique and invaluable perspective, and you have a branding bible no branding professional will want to be without!

Synopsis:

A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.

About the Author

Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking." He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design. His bestselling "whiteboard" books include THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY. His video, MARTY NEUMEIER'S INNOVATION WORKSHOP, combines highlights from all three books into a hands-on learning experience. Marty serves as Director of Transformation at Liquid Agency, and divides his writing time between California and southwest France.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

John Morgan, July 25, 2009 (view all comments by John Morgan)
This is a wonderful book with more relevant information about branding than any other book that I have read. The idea of bringing business strategy in line with customer expectations is so simple, yet so hard to truly articulate. This book does it. It is a quick read (unless you take tons of notes, like I did). It is extremely well written, engaging, and relevant. I can't recommend it highly enough.
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Product Details

ISBN:
9780321348104
Subtitle:
Revised Edition
Author:
Neumeier, Marty
Author:
Neumeier
Publisher:
New Riders
Subject:
Marketing
Subject:
Advertising & Promotion
Subject:
Brand name products
Subject:
Computer graphics -- Design.
Subject:
Corporate & Business History - Strategies
Subject:
Brand name products -- Marketing.
Subject:
Computer graphics
Subject:
Business-History and Biography
Subject:
Computer Graphics - General
Copyright:
Edition Number:
2
Edition Description:
Trade paper
Series:
AIGA Design Press
Publication Date:
August 2005
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
208
Dimensions:
8.02x5.32x.56 in. .64 lbs.

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Related Subjects

Business » Advertising
Business » History and Biographies
Business » Marketing
Computers and Internet » Graphics » General
Travel » General

Brand Gap How To Bridge the Dista Rev Edition New Trade Paper
0 stars - 0 reviews
$29.99 In Stock
Product details 208 pages New Riders Publishing - English 9780321348104 Reviews:
"Synopsis" by , When it comes to communicating a brand, consistency is key--which is precisely why you need to ensure that the brand you're trying to promote comes through clearly across every medium--from TV to print, radio, Web and beyond. With this concise primer, you can be sure it will! Veteran author and branding expert Marty Neumeier shows you how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Marty takes you through five critical disciplines: Differentiation, Collaboration, Innovation, Validation, and Cultivation. The book also includes a summary of key take-home lessons and--new in this edition--a comprehensive branding dictionary. Combine those with friendly, easygoing text; a wealth of real-world case studies; and the author's unique and invaluable perspective, and you have a branding bible no branding professional will want to be without!
"Synopsis" by , A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.
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