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Other titles in the Voices That Matter series:

Neuro Web Design: What Makes Them Click? (Voices That Matter)

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Neuro Web Design: What Makes Them Click? (Voices That Matter) Cover

 

Synopses & Reviews

Publisher Comments:

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”

— Steve Krug, author of Don’t Make Me Think!

A Common Sense Approach to Web Usability

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

Synopsis:

Applying the research on persuasion and decision-making to the design of Web sites, Weinschenk explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas.

Synopsis:

Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

Table of Contents

CHAPTER 1:  Designing Web Sites for Persuasion and the Unconscious Mind

CHAPTER 2:  Wanting to Belong: The Power of Social Validation

CHAPTER 3:  Feeling Indebted: How to Build in Reciprocity and Concession

CHAPTER 4:  Invoking Scarcity—If Something Seems Unavailable, We Seem to Want It Even More

CHAPTER 5:  Choosing Carefully—Given Too Many Choices, We Freeze (and Then We Don’t Choose at All)

CHAPTER 6:  It’s All About You:  Speaking to the Self-Centered, Unconscious Mind

CHAPTER 7:  Building Commitment—We Want to Think We’re Consistent

CHAPTER 8:  Using Similarity, Attractiveness, and Association: Are We the Same?

CHAPTER 9:  Afraid to Lose—How Fear of Loss Trumps Our Anticipation of Victory

CHAPTER 10:  Using Pictures and Stories—the Best Way to Talk to Our Unconscious Minds

CHAPTER 11:  We’re Social Animals—Finding the Next Big Thing by Making It Social

Appendix

Index 

Product Details

ISBN:
9780321603609
Author:
Weinschenk, Susan M.
Publisher:
New Riders Publishing
Author:
Weinschenk, Susan
Subject:
Internet - Web Site Design
Subject:
Web - Page Design
Subject:
Internet - General
Copyright:
Edition Description:
Trade paper
Series:
Voices That Matter
Publication Date:
January 2009
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
168
Dimensions:
9 x 7 x 0.7 in 499 gr

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Related Subjects

Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Design
Computers and Internet » Internet » Web Information
Computers and Internet » Internet » Web Publishing

Neuro Web Design: What Makes Them Click? (Voices That Matter) New Trade Paper
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$34.99 In Stock
Product details 168 pages New Riders Publishing - English 9780321603609 Reviews:
"Synopsis" by , Applying the research on persuasion and decision-making to the design of Web sites, Weinschenk explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas.
"Synopsis" by , Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
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