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Other titles in the Addison-Wesley Signature series:

Agile Product Management with Scrum: Creating Products That Customers Love (Addison-Wesley Signature)

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Agile Product Management with Scrum: Creating Products That Customers Love (Addison-Wesley Signature) Cover

 

Synopses & Reviews

Publisher Comments:

The First Guide to Scrum-Based Agile Project Ownership and Management

 

In Scrum projects, product owners play a pivotal role, but few have been trained in the unique skills, techniques, and attitudes needed to succeed in this role. Agile Product Management with Scrum offers the start-to-finish guidance and practical insights you need to become an outstanding product owner-and to deliver profitable software that customers love.

 

Using many real-world examples, top Scrum consultant Roman Pichler demonstrates how product owners can help their teams succeed with a broad range of agile practices, including product vision, exploration, user stories, use cases, “planning poker,” sprints, release planning, and portfolio management.

 

Drawing on his extensive experience, Pichler introduces specific practices that maximize savings, accelerate delivery, encourage innovation, and improve both quality and agility. You’ll learn exactly how Scrum product ownership differs from traditional product management-and how to avoid or overcome the pitfalls that Scrum product owners face. Coverage includes

  • Understanding your role: what product owners do, how they do it, and the surprising implications
  • Envisioning your product: creating a compelling product vision to galvanize and guide your team throughout development
  • Managing and grooming the product backlog: using product backlogs to “discover” functionality in even the largest, most complex projects
  • Planning the release: bringing clarity and transparency to scheduling, budgeting, and functionality decisions
  • Collaborating in sprint planning meetings: helping teams plan their work and commit to sprint goals
  • Transitioning into product ownership: understanding your strengths, shoring up your weaknesses, finding help, and growing into the role

This book is an indispensable resource for everyone who serves as Scrum product owner, or expects to do so, as well as all stakeholders who interact with product owners-in other words, the entire project team.

Book News Annotation:

With simple software applications as examples, product owners learn agile management skills for collaborating with the ScrumMaster, defining the product vision, discovering and prioritizing product backlog items, planning and tracking the product release, and leveraging the Scrum meetings. Each chapter ends with common mistakes to avoid and questions for reflection. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

The First Guide to Scrum-Based Agile Product Management

 

In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.

 

Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.

 

Coverage includes

  • Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications
  • Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
  • Grooming the product backlog: managing the product backlog effectively even for the most complex products
  • Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
  • Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts
  • Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise

This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

About the Author

Roman Pichler is a leading Scrum and agile product management expert. He has a long track record in teaching and coaching product owners and in helping companies apply effective product management practices. In addition to this book, he is the bestselling author of Scrum–Agiles Projektmanagement erfolgreich einsetzen (Scrum–Applying Agile Project Management Successfully) (dpunkt.verlag, 2008). As a Certified Scrum Trainer, he led the Scrum Alliance effort to develop a curriculum for the Certified Scrum Product Owner training. Find out more at romanpichler.com.

Table of Contents

Foreword by Jeff Sutherland xv

Foreword by Brett Queener xvii

Preface xix

Acknowledgments xxiii

About the Author xxv

 

Chapter 1: Understanding the Product Owner Role 1

The Product Owner Role 2

Desirable Characteristics of a Product Owner 3

Working with the Team 7

Collaborating with the ScrumMaster 9

Working with Customers, Users, and Other Stakeholders 10

Scaling the Product Owner Role 12

Common Mistakes 16

Reflection 20

 

Chapter 2: Envisioning the Product 23

The Product Vision 24

Desirable Qualities of the Vision 25

The Minimal Marketable Product 27

Simplicity 31

Customer Needs and Product Attributes 33

The Birth of the Vision 35

Techniques for Creating the Vision 37

Visioning and the Product Road Map 41

Minimal Products and Product Variants 42

Common Mistakes 43

Reflection 46

 

Chapter 3: Working with the Product Backlog 47

The DEEP Qualities of the Product Backlog 48

Grooming the Product Backlog 49

Discovering and Describing Items 51

Prioritizing the Product Backlog 54

Getting Ready for Sprint Planning 59

Sizing Items 64

Dealing with Nonfunctional Requirements 68

Scaling the Product Backlog 70

Common Mistakes 71

Reflection 74

 

Chapter 4: Planning the Release 75

Time, Cost, and Functionality 76

Quality Is Frozen 78

Early and Frequent Releases 79

Quarterly Cycles 81

Velocity 82

The Release Burndown 83

The Release Plan 87

Release Planning on Large Projects 91

Common Mistakes 94

Reflection 96

 

Chapter 5: Collaborating in the Sprint Meetings 97

Sprint Planning 98

Definition of Done 99

Daily Scrum 100

Sprint Backlog and Sprint Burndown 101

Sprint Review 101

Sprint Retrospective 103

Sprint Meetings on Large Projects 104

Common Mistakes 107

Reflection 109

 

Chapter 6: Transitioning into the Product Owner Role 111

Becoming a Great Product Owner 111

Developing Great Product Owners 115

Reflection 118

 

References 119

Index 125

Product Details

ISBN:
9780321605788
Author:
Pichler, Roman
Publisher:
Addison-Wesley Professional
Subject:
Software Development & Engineering - General
Subject:
Programming - General
Subject:
agile software development
Subject:
Scrum (Computer software development)
Subject:
Programming - Software Development
Subject:
Software Engineering-General
Copyright:
Edition Description:
Trade paper
Series:
Addison-Wesley Signature Series (Cohn)
Publication Date:
March 2010
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
160
Dimensions:
8.8 x 5.9 x 0.5 in 240 gr

Related Subjects

Computers and Internet » Software Engineering » General
Computers and Internet » Software Engineering » Programming and Languages
Computers and Internet » Software Engineering » Software Management
Science and Mathematics » Mathematics » Calculus » General

Agile Product Management with Scrum: Creating Products That Customers Love (Addison-Wesley Signature) New Trade Paper
0 stars - 0 reviews
$36.99 In Stock
Product details 160 pages Addison-Wesley Professional - English 9780321605788 Reviews:
"Synopsis" by ,

The First Guide to Scrum-Based Agile Product Management

 

In Agile Product Management with Scrum, leading Scrum consultant Roman Pichler uses real-world examples to demonstrate how product owners can create successful products with Scrum. He describes a broad range of agile product management practices, including making agile product discovery work, taking advantage of emergent requirements, creating the minimal marketable product, leveraging early customer feedback, and working closely with the development team.

 

Benefitting from Pichler’s extensive experience, you’ll learn how Scrum product ownership differs from traditional product management and how to avoid and overcome the common challenges that Scrum product owners face.

 

Coverage includes

  • Understanding the product owner’s role: what product owners do, how they do it, and the surprising implications
  • Envisioning the product: creating a compelling product vision to galvanize and guide the team and stakeholders
  • Grooming the product backlog: managing the product backlog effectively even for the most complex products
  • Planning the release: bringing clarity to scheduling, budgeting, and functionality decisions
  • Collaborating in sprint meetings: understanding the product owner’s role in sprint meetings, including the dos and don’ts
  • Transitioning into product ownership: succeeding as a product owner and establishing the role in the enterprise

This book is an indispensable resource for anyone who works as a product owner, or expects to do so, as well as executives and coaches interested in establishing agile product management.

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