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Presentation Patterns: Techniques for Crafting Better Presentations

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Presentation Patterns: Techniques for Crafting Better Presentations Cover

 

Synopses & Reviews

Publisher Comments:

You spent years in school learning math, language, and writing skills, and you use that education every time you open a spreadsheet or word processor. But you weren't given years of instruction on building and delivering effective presentations, but that has become the common communication medium in business.. If you are lucky, you were sent to a 2 day class on PowerPoint and now you're assumed to be an expert presenter. We have bad news for you: you aren't. But we can help. We've presented to diverse audiences for a decade, distilling that experience into pragmatic techniques you can use to make your presentations a smooth, engaging, and informative experience for your audience.

 

You've read about how presentations are like a state of mind, how color wheels work, and what type of isolated high-resolution stock photos to obtain, but how is that helping you with the marketing presentation due next week? You are holding the answers, derived from thousands of hours of presentations by the authors. This is the first book on presentations that categorizes and organizes the building blocks, which we call patterns, that you'll need to communicate effectively using presentation tools like Keynote and Powerpoint. We show you how to handle a wide variety of presentation types, audiences, constraints, and even surprises. Unlike other books, we show you what not to do (anti-patterns). These are just as important as the positive recommendations; modern presentation tools seduce you to do bad things, and we show you how to avoid them.

Why "patterns"? Isn't a pattern the same thing as a recipe? There are three reasons we chose the "pattern" metaphor rather than the more familiar "recipe". First, patterns operate at a lower level than recipes. A recipe has steps, and the steps consist of instructions like "saute" or "peel". Patterns are like the lower-level steps found inside recipes; they are the techniques you must master to be considered a master chef or master presenter. You can use the patterns in this book to construct your own recipes for different contexts such as business meetings, technical demonstrations, scientific expositions and keynotes, just to name a few. Abstracting ideas to the level of patterns allow us to encompass all types of presentations. The second reason we prefer "pattern" to "recipe" is the concept of anti-pattern: there are no such things as anti-recipes, but we show lots of anti-patterns, things you should avoid doing in presentations. Unfortunately, modern tools encourage ineffective presentation techniques, and we call them out as anti-patterns. Third, pattern names encapsulate a concrete concept, allowing you to convey a great deal of information with a small term. Once you learn the patterns, they become shorthand when talking (or thinking) about presentations. A name like Context Keeper conveys not just the general definition, but all it's positive and negative connotations, its applicability, the consequences of using it, etc. Patterns become a professional vocabulary, allowing you to talk about presentations in both a more concise yet precise way.

 

You need to create a presentation that some people are going to watch live but others need to "thumb though" it — how can you make it effective for both audiences? How do you handle flaky Internet connections during that critical showcase to your customers? How do you construct a narrative arc that sells your idea most effectively? How is the best way to organize your thoughts for the upcoming class presentation? And how do you improve your chances for a good grade on it? How do you deal with graphics mixed with company "floodmarks" on your slides? We answer these questions and many more (including some you didn't know to ask), all with concrete advice, using the same tools you'll use (we illustrate all the examples in both PowerPoint and Keynote). This book is the most objective, analytical approach ever developed to building effective presentations using real tools.

 

Synopsis:

Presentation Patterns is the first book on presentations that categorizes and organizes the building blocks (or patterns) that you’ll need to communicate effectively using presentation tools like Keynote and PowerPoint.

 

Patterns are like the lower-level steps found inside recipes; they are the techniques you must master to be considered a master chef or master presenter. You can use the patterns in this book to construct your own recipes for different contexts, such as business meetings, technical demonstrations, scientific expositions, and keynotes, just to name a few.

 

Although there are no such things as antirecipes, this book shows you lots of antipatterns—things you should avoid doing in presentations. Modern presentation tools often encourage ineffective presentation techniques, but this book shows you how to avoid them.

 

Each pattern is introduced with a memorable name, a definition, and a brief explanation of motivation. Readers learn where the pattern applies, the consequences of applying it, and how to apply it. The authors also identify critical antipatterns: clichés, fallacies, and design mistakes that cause presentations to disappoint. These problems are easy to avoid—once you know how.

 

Presentation Patterns will help you

  • Plan what you’ll say, who you’ll say it to, how long you’ll talk, and where you’ll present
  • Perfectly calibrate your presentation to your audience
  • Use the storyteller’s “narrative arc” to full advantage
  • Strengthen your credibility—and avoid mistakes that hurt it
  • Hone your message before you ever touch presentation software
  • Incorporate visuals that support your message instead of hindering it
  • Create highly effective “infodecks” that work when you’re not able to deliver a talk in person
  • Construct slides that really communicate and avoid “Ant Fonts,” “Floodmarks,” “Alienating Artifacts,” and other errors
  • Master 13 powerful techniques for delivering your presentation with power, authority, and clarity 

Whether you use this book as a handy reference or read it from start to finish, it will be a revelation: an entirely new language for systematically planning, creating, and delivering more powerful presentations. You’ll quickly find it indispensable—no matter what you’re presenting, who your audiences are, or what message you’re driving home.

Synopsis:

Presentation Patterns is the first book on presentations that categorizes and organizes the building blocks (or patterns) that you’ll need to communicate effectively using presentation tools like Keynote and Powerpoint.

 

Patterns are like the lower-level steps found inside recipes; they are the techniques you must master to be considered a master chef or master presenter. You can use the patterns in this book to construct your own recipes for different contexts, such as business meetings, technical demonstrations, scientific expositions and keynotes, just to name a few.

 

Although there are no such things as antirecipes, this book shows you lots of antipatterns, things you should avoid doing in presentations. Modern presentation tools often encourage ineffective presentation techniques, but this book shows you how to avoid them.

 

Each pattern is introduced with a memorable name, a definition, and a brief explanation of motivation. Readers learn where the pattern applies, the consequences of applying it, and how to apply it. The authors also identify critical antipatterns: clichés, fallacies, and design mistakes that cause presentations to disappoint. These problems are easy to avoid—once you know how.

 

Presentation Patterns will help you 

  • Plan what you’ll say, who you’ll say it to, how long you’ll talk, and where you’ll present
  • Perfectly calibrate your presentation to your audience
  • Use the storyteller’s “narrative arc” to full advantage
  • Strengthen your credibility—and avoid mistakes that hurt it
  • Hone your message before you ever touch presentation software
  • Incorporate visuals that support your message instead of hindering it
  • Create highly effective “infodecks” that work when you’re not present
  • Construct slides that really communicate and avoid “Ant Fonts,” “Floodmarks,” “Alienating Artifacts,” and other errors
  • Master 13 powerful techniques for delivering your presentation with power, authority, and clarity 

Whether you use this book as a handy reference or read it from start to finish, itwill be a revelation: an entirely new language for systematically planning, creating, and delivering more powerful presentations. You’ll quickly find it indispensable—no matter what you’re presenting, who your audiences are, or what you want them to do.

 

About the Author

Neal Ford is Director, Software Architect, and Meme Wrangler at ThoughtWorks, a global IT consultancy with an exclusive focus on end-to-end software development and delivery. Before joining ThoughtWorks, Neal was the Chief Technology Officer at The DSW Group, Ltd., a nationally recognized training and development firm. Neal has a degree in computer science from Georgia State University, specializing in languages and compilers, and a minor in mathematics, specializing in statistical analysis. He is also the designer and developer of applications, instructional materials, magazine articles, video presentations, and author of six books. His primary consulting focus is the architecture, design, and construction of large-scale enterprise applications. Neal is also an internationally acclaimed speaker, having spoken at more than five hundred developer conferences worldwide, delivering more than two thousand talks. If you have an insatiable curiosity about Neal, visit his website at nealford.com. He welcomes feedback and can be reached at nford@thoughtworks.com, and you can follow him on Twitter at @neal4d.

 

Matthew McCullough is a 15-year veteran of enterprise software development and currently enjoys the role of Vice President of Training at GitHub Inc. He is honored to be part of such an energetic team that is helping advance the software industry to a more collaborative and creative mode of working. Matthew’s past as a co-founder of a U.S. consultancy allowed him to have the job freedom to become a world-traveling open source educator, with the support of many businesses, conference organizers, and friends making it viable. Matthew is a contributing author to the Gradle, Jenkins, and O’Reilly Git books, creator of the Git Master Class series for O’Reilly, speaker on the No Fluff Just Stuff conference tour, author of three of the top 10 DZone RefCards, and volunteer President of the Denver Open Source Users Group. He can be reached via email at matthewm@ambientideas.com or on Twitter at @matthewmccull.

 

Nathaniel Schutta is a senior software engineer in the Twin Cities area of Minnesota with extensive experience developing Java Enterprise Edition based Web applications. He graduated from St. John’s University (MN) with a degree in computer science and has a master’s of science degree in software engineering from the University of Minnesota. For the last several years, he has focused on user interface design. Nathaniel has contributed to corporate interface guidelines and consulted on a variety of web-based applications. A long-time member of the Association for Computing Machinery’s Computer-Human Interaction Special Interest Group and a Sun-certified web component developer, Nathaniel believes that if the user can’t figure out your application, then you’ve done something wrong. Along with his user interface work, Nathaniel is the co-creator of the open-source Taconite framework, has contributed to two corporate Java frameworks, has developed training material, and has led several study groups. During the brief moments of warm weather found in his home state of Minnesota, he spends as much time on the golf course as his wife will tolerate. He’s currently exploring Ruby, Rails, and (after recently making the switch) Mac OS X. Nathaniel is the co-author of the bestselling book, Foundations of Ajax. Nate can be reached via email at ntschutta@gmail.com and on Twitter at @ntschutta.

Table of Contents

List of Figures

 

Chapter 1: Introduction

 

Part I: Prepare

Chapter 2: Presentation Prelude Patterns

Chapter 3: Creativity Patterns

 

Part II: Build

Chapter 4: Slide Construction Patterns

Chapter 5: Temporal Patterns

Chapter 6: Demonstrations versus Presentations

 

Part III: Deliver

Chapter 7: Stage Prep

Chapter 8: Performance Antipatterns

Chapter 9: Performance Patterns

Chapter 10: Conclusion

 

Glossary

Resources

Index

Product Details

ISBN:
9780321820808
Author:
Ford, Neal
Publisher:
Addison-Wesley Professional
Author:
Schutta, Nathaniel
Author:
McCullough, Matthew
Subject:
Business Communication
Copyright:
Edition Description:
Trade paper
Publication Date:
20120611
Binding:
TRADE PAPER
Language:
English
Pages:
304
Dimensions:
9.1 x 7.01 x 0.59 in 528 gr

Related Subjects

Business » Communication
Business » General
Business » Meetings and Public Speaking
Computers and Internet » Networking » General
Computers and Internet » Personal Computers » Desktop Applications » Presentation Software

Presentation Patterns: Techniques for Crafting Better Presentations Used Trade Paper
0 stars - 0 reviews
$27.50 In Stock
Product details 304 pages Addison-Wesley Professional - English 9780321820808 Reviews:
"Synopsis" by ,

Presentation Patterns is the first book on presentations that categorizes and organizes the building blocks (or patterns) that you’ll need to communicate effectively using presentation tools like Keynote and PowerPoint.

 

Patterns are like the lower-level steps found inside recipes; they are the techniques you must master to be considered a master chef or master presenter. You can use the patterns in this book to construct your own recipes for different contexts, such as business meetings, technical demonstrations, scientific expositions, and keynotes, just to name a few.

 

Although there are no such things as antirecipes, this book shows you lots of antipatterns—things you should avoid doing in presentations. Modern presentation tools often encourage ineffective presentation techniques, but this book shows you how to avoid them.

 

Each pattern is introduced with a memorable name, a definition, and a brief explanation of motivation. Readers learn where the pattern applies, the consequences of applying it, and how to apply it. The authors also identify critical antipatterns: clichés, fallacies, and design mistakes that cause presentations to disappoint. These problems are easy to avoid—once you know how.

 

Presentation Patterns will help you

  • Plan what you’ll say, who you’ll say it to, how long you’ll talk, and where you’ll present
  • Perfectly calibrate your presentation to your audience
  • Use the storyteller’s “narrative arc” to full advantage
  • Strengthen your credibility—and avoid mistakes that hurt it
  • Hone your message before you ever touch presentation software
  • Incorporate visuals that support your message instead of hindering it
  • Create highly effective “infodecks” that work when you’re not able to deliver a talk in person
  • Construct slides that really communicate and avoid “Ant Fonts,” “Floodmarks,” “Alienating Artifacts,” and other errors
  • Master 13 powerful techniques for delivering your presentation with power, authority, and clarity 

Whether you use this book as a handy reference or read it from start to finish, it will be a revelation: an entirely new language for systematically planning, creating, and delivering more powerful presentations. You’ll quickly find it indispensable—no matter what you’re presenting, who your audiences are, or what message you’re driving home.

"Synopsis" by ,

Presentation Patterns is the first book on presentations that categorizes and organizes the building blocks (or patterns) that you’ll need to communicate effectively using presentation tools like Keynote and Powerpoint.

 

Patterns are like the lower-level steps found inside recipes; they are the techniques you must master to be considered a master chef or master presenter. You can use the patterns in this book to construct your own recipes for different contexts, such as business meetings, technical demonstrations, scientific expositions and keynotes, just to name a few.

 

Although there are no such things as antirecipes, this book shows you lots of antipatterns, things you should avoid doing in presentations. Modern presentation tools often encourage ineffective presentation techniques, but this book shows you how to avoid them.

 

Each pattern is introduced with a memorable name, a definition, and a brief explanation of motivation. Readers learn where the pattern applies, the consequences of applying it, and how to apply it. The authors also identify critical antipatterns: clichés, fallacies, and design mistakes that cause presentations to disappoint. These problems are easy to avoid—once you know how.

 

Presentation Patterns will help you 

  • Plan what you’ll say, who you’ll say it to, how long you’ll talk, and where you’ll present
  • Perfectly calibrate your presentation to your audience
  • Use the storyteller’s “narrative arc” to full advantage
  • Strengthen your credibility—and avoid mistakes that hurt it
  • Hone your message before you ever touch presentation software
  • Incorporate visuals that support your message instead of hindering it
  • Create highly effective “infodecks” that work when you’re not present
  • Construct slides that really communicate and avoid “Ant Fonts,” “Floodmarks,” “Alienating Artifacts,” and other errors
  • Master 13 powerful techniques for delivering your presentation with power, authority, and clarity 

Whether you use this book as a handy reference or read it from start to finish, itwill be a revelation: an entirely new language for systematically planning, creating, and delivering more powerful presentations. You’ll quickly find it indispensable—no matter what you’re presenting, who your audiences are, or what you want them to do.

 

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