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Mobile Usability


Mobile Usability Cover


Synopses & Reviews

Publisher Comments:

How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points.

Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world.

Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.

About the Author

Jakob Nielsen, Ph.D., is a principal of Nielsen Norman Group and founder of the “discount usability engineering” movement, emphasizing fast and efficient methods for improving the quality of user interfaces. Dr. Nielsen has been called, “the world’s leading expert on Web usability” by U.S. News and World Report and “the next best thing to a true time machine” by USA Today. He is the author of numerous best-selling books, including Prioritizing Web Usability, Eyetracking Usability, and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.

Raluca Budiu, Ph.D. is a user experience specialist with Nielsen Norman Group (NN/g). She consults for clients from a variety of industries and presents tutorials on mobile usability, usability of touch devices, cognitive psychology for designers, and principles of human computer interaction. She has authored several NN/g reports and published numerous articles on HCI topics.

Table of Contents

0.    Preface

1.    Our Research How we ran the studies

2.    Mobile Strategy

Mobile Web 2009 = Desktop Web 1998

Sidebar: Mouse vs. Fingers as Input Device

Mobile UX Sharpens Usability Guidelines

iPhone Apps Need Low Starting Hurdles

Mobile Sites vs. Apps: The Coming Strategy Shift

Sidebar: Mobile Intranets

Mobile Site vs. Full Site

3.    Designing for the small screen

Mobile Usability Findings

Utilize Available Screen Space

Browser and GUI Chrome

Optimizing a Screen for Mobile Use

Why WSJ Mobile App Gets ** Customer Reviews

Overloaded vs. Generic Commands

4.   Writing for Mobile

Mobile Content: If in Doubt, Leave It Out

Defer Secondary Content When Writing for Mobile Users

Mobile Content Is Twice as Difficult

Mini-IA: Structuring the Information About a Concept

Bylines for Web Articles?

5.   Tablets and e-readers

iPad Usability: Findings From User Testing

Kindle Usability Review

Kindle Fire Usability Findings

iPad and Kindle Reading Speeds

Kindle Content Design

6. Looking toward the future

In the Future, We'll All Be Harry Potter

Transmedia Design for the 3 Screens (Make That 5)

Stationary Mobility

7. Appendix: A bit of history

WAP Field Study Findings

Mobile Phones: Europe's Next Minitel?

Product Details

Nielsen, Jakob
New Riders Publishing
Budiu, Raluca
Networking - General
Data Transmission Systems - General
Edition Description:
Trade paper
Publication Date:
9.01 x 6.77 x 0.4 in 399 gr

Related Subjects

Computers and Internet » Computers Reference » General
Computers and Internet » Internet » Web Publishing
Computers and Internet » Mobile and Handheld Devices » Programming
Computers and Internet » Networking » General

Mobile Usability New Trade Paper
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Product details 216 pages New Riders Publishing - English 9780321884480 Reviews:
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