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Burn Your Portfolio: Stuff They Don't Teach You in Design School, But Should


Burn Your Portfolio: Stuff They Don't Teach You in Design School, But Should Cover


Synopses & Reviews

Publisher Comments:

It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job.

Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes.

About the Author

Michael Janda has been in most positions on the graphic design world org chart over his 16-year career. He has served as production artist, designer, freelancer, and creative director (including a few years as senior creative director over two of Fox’s Internet divisions). Since 2002, Janda has owned and operated his own agency, Riser, which boasts such high-profile clients as NBC, ABC, Fox, Google, National Geographic, Warner Bros., and Disney.

Table of Contents

SECTION 1: Human Engineering

1)    The Big Fat Secret

2)    The Extra Mile

3)    Soak Up Advice

4)    You Are Not Your Work

5)    Be Nice to Everyone

6)    Drama Is for Soap Operas

7)    No More Flying Solo

8)    Gripes Go Up

9)    The Stress Bucket

10)    Two Types of Grandpas

11)    Be a Wall Painter

12)    Every Position Can Be Electrifying

13)    Lead or Be Led

14)    Half the Victory

15)    The Value of Downtime

16)    I'm Not a Writer

17)    Toot Your Own Horn

18)    Don't Work in a Vacuum

19)    The Graphic Design Megazord

20)    Live as a Team, Die as a Team

21)    Everyone Does Something Better Than You

22)    You Are Responsible for Your Own Time

SECTION 2: Art Smarts

23)    OCD Is an Attribute

24)    Polishing Turds

25)    Hairy Moles

26)    This Is Not Verbatimville

27)    Shock and Awe

28)    Art Is Meant to Be Framed

29)    It Is Never Too Late for a Better Idea

30)    Filler Failures

31)    A River Runs Through It

32)    Comps or Comprehensive?

33)    Design Like the Wind

34)    Type Fast

35)    How to Eat an Elephant

36)    The Venus Initiative

37)    Process-a-Palooza

38)    Hiking Your Way to Successful Projects

39)    Solving End-of-Day Rush

40)    Why Projects Blow Up

41)    The Lo-Fi PDA

42)    Bring Out Your Dead

43)    Shake the Bushes or Get Bit

44)    Red Flags and Extinguishers

45)    Brainstorms Are 90 Percent Bad Ideas

46)    The Communal Brain

SECTION 3: Two Ears, One Mouth

47)    The Ultimate Email Formula

48)    Beware the Red Dot

49)    Email Black Holes

50)    Even the Lone Ranger Had Tonto

51)    Canned Communication

52)    Tin Can Phones

53)    Vicious Vernacular

54)    An Army of Support

55)    Friendly Updates    

56)    Deadline Ballet    

57)    Big Brother    

58)    The Domino Effect    

59)    Avoid the W.W.W.    

60)    Be Afraid to Click 'Send'

61)    The Tragedy of Time Zones

SECTION 4: Happy Head Honchos

62)    Designers Are from Mars, Clients Are from Venus

63)    Let Your Client Leave Their Mark

64)    'Forgiveness' Points

65)    Let Your Client Be the 800-Pound Gorilla

66)    Do Your Genealogy

67)    Never Give Your Client Homework

68)    Assume That People Are Clueless

69)    Long-Term Relationship Value vs. Single Transaction Profit

70)    Oddities at the Start Mean Oddities at the End

71)    Don't Be the Desperate Girlfriend

72)    Stand in Manure, Smell Like Manure

73)    Never Fire a Client?

74)    'We Decided to Go Another Direction' Means 'You Suck'

75)    There Are Such Things as Stupid Questions

76)    You Can't Get Mad at Math

77)    You Have 65 Seconds to Land a Job

78)    How to Ask for a Raise Without Asking for a Raise    

SECTION 5: Mind Your Business

79)    Do What You Love; the Money Will Follow

80)    A Business That Looks Orderly

81)    Making Cents of It All

82)    How to Calculate a Burn Rate

83)    The Fixed-Bid Pricing Dartboard

84)    Beware of Line-Item Pricing

85)    'No Charge' Doesn't Mean 'Free'

86)    How to Flush Out a Budget

87)    Twenty-Piece Chicken McNuggets

88)    Nonprofits for Non-Profit

89)    The Code of Fair Practice

90)    Contractual Mumbo Jumbo

91)    'Etcetera' Has No Business in Your Business

92)    You Don't Have to Sign Off on This

93)    B.A.M. Lists

94)    One Line That Changed Everything about Collections

95)    A Business Is an Organism That Wants to Die

96)    If I've Got a Dollar, You've Got a Dollar, but No Partners    

97)    If You Want to Win the Game, You Have to Know the Score

98)    There Is No Such Thing as a 'Meet and Greet'

99)    How to Make a Capabilities Presentation

100)    Floods Happen

101)    Flexibility, Not Freedom

102)    Never Do Undocumented Work

103)    Next Worry Date

104)    Nickels and Dimes Are for Lemonade Stands

105)    Only Terrorists Like Hostage Situations

106)    Oh Where, Oh Where Has My $100k Gone? Oh Where, Oh Where Can It Be?

107)    Don't Do Anything You Can Pay Someone $10 Per Hour to Do

108)    'Skin in the Game' Usually Means 'Free'

109)    Three-Month 'Lifetime' Guarantee

110)    'Being Your Own Boss' Whatever That Means

111)    How to Bite the Bullet

Product Details

Janda, Michael
New Riders Publishing
Desktop Publishing - General
General Art
Edition Description:
Trade paper
Publication Date:
8.9 x 5.9 x 1 in 744 gr

Related Subjects

Arts and Entertainment » Art » Design
Arts and Entertainment » Art » General
Business » Careers
Computers and Internet » Desktop Publishing » General
Computers and Internet » Graphics » Digital Media » Graphics Applications
Computers and Internet » Graphics » General
Health and Self-Help » Self-Help » General

Burn Your Portfolio: Stuff They Don't Teach You in Design School, But Should New Trade Paper
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