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See What I Mean: An Introduction to Visual Communication

See What I Mean: An Introduction to Visual Communication Cover

 

Synopses & Reviews

Publisher Comments:

Mastering the language of visual texts is essential for the study of communication. Guiding the student skillfully through the different strands of communication theory, See What I Mean also seeks to develop practical skills with a series of imaginatively planned assignments. Numerous illustrations from different cultures and ages are featured.

Synopsis:

From Madonna to digitized drawing, visual communication is central to contemporary life. Mastering the "language" of visual texts is essential for the study of communication whether in the media or in the field of art and design. This book develops practical skills via a series of assignments.

Description:

Includes bibliographical references (p. [143]-144) and indexes.

Table of Contents

Introduction


The process of communication


Noise and feedback


Meaning, connotation and empathy


Selection and communication


Cultures, codes and conventions


Symbol, metaphor and image


Functions and uses of communication


Insights and applications


Designing for communication


Index.


Product Details

ISBN:
9780340557815
Subtitle:
An Introduction to Visual Communication
Publisher:
Hodder Education Publishers
Author:
Morgan, John
Author:
Welton, Peter
Author:
null, Peter
Author:
null, John
Location:
London ;
Subject:
Communication
Subject:
Communication | Visual Communication
Edition Number:
2
Edition Description:
Trade Paper
Series:
A Hodder Arnold Publication
Series Volume:
no. 44-no. 57
Publication Date:
19920521
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
64 halftones and linecuts
Pages:
160
Dimensions:
9.50 x 7.50 in

Related Subjects

Arts and Entertainment » Art » Design
Computers and Internet » Desktop Publishing » General

See What I Mean: An Introduction to Visual Communication
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$ In Stock
Product details 160 pages Arnold Publishers - English 9780340557815 Reviews:
"Synopsis" by , From Madonna to digitized drawing, visual communication is central to contemporary life. Mastering the "language" of visual texts is essential for the study of communication whether in the media or in the field of art and design. This book develops practical skills via a series of assignments.
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