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Somewhere along the way to guru-dom, Malcolm Gladwell got tagged as a business writer. Fair enough — The Tipping Point speaks more powerfully to the principles of succesful marketing than any pedestrian semester in the classroom. But while raves from Fortune, Business Week, and Management Today fortified his coronation on corporate campuses worldwide, how many business books also garner similar praise from Us magazine?
In The Tipping Point, the author set out to describe how ideas, products, messages, and behaviors travel through culture. In Blink, his follow-up, he considers how effective decisions are made. "I like looking at things that we take for granted," Gladwell explained during a visit to Powell's. "I'm not interested in the exotic. Neither of these books is about the exotic."
Nor is either strictly about business. Graffiti on subway cars, children's television programming, lovelorn suicides in Micronesia, facial expressions, symphony orchestras, indicators of a successful marriage; Gladwell's appeal can be traced directly to his studied obsession with familiar objects and events, and his remarkable talent for synthesizing complicated ideas into compelling stories.
Synopses & Reviews
In this widely acclaimed New York Times? bestseller, Gladwell explores and brilliantly illuminates the tipping point phenomenon, and looks at why major changes in our society so often happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. An intellectual adventure story and a road map to change, with a profoundly hopeful message that one imaginative person applying a well-placed lever can move the world.
The biography of an idea: that many of the problems we face - from teenage delinquency to traffic jams - behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.
An analysis of how social problems develop, which provides a new way of viewing everyday experiences, and seeks to enable us to develop strategies for everything, from raising a child to running a company. *Also appeared in April Buyer's Notes*
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