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More copies of this ISBN:This title in other formats:Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescriby Melody Petersen
Synopses & ReviewsPublisher Comments:In the last thirty years, the big pharmaceutical companies have transformed themselves into marketing machines selling dangerous medicines as if they were Coca-Cola or Cadillacs. They pitch drugs with video games and soft cuddly toys for children; promote them in churches and subways, at NASCAR races and state fairs. Theyve become experts at promoting fear of disease, just so they can sell us hope. No question: drugs can save lives. But the relentless marketing that has enriched corporate executives and sent stock prices soaring has come with a dark side. Prescription pills taken as directed by physicians are estimated to kill one American every five minutes. And that figure doesnt reflect the damage done as the overmedicated take to the roads. Our Daily Meds connects the dots for the first time to show how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life. It is an ageless story of the battle between good and evil, with potentially life-changing consequences for everyone, not just the 65 percent of Americans who unscrew a prescription cap every day. An industry with the promise to help so many is now leaving a legacy of needless harm. Review:"Drug companies have institutionalized deception,' said a former pharmaceutical executive at a 1990 Senate hearing. And former New York Times reporter Petersen details these deceptions with information that will be startling even to those who closely follow the news on big pharma. Her subtitle, 'How the Pharmaceutical Companies Transformed Themselves into Slick Marketing Machines and Hooked the Nation on Prescription Drugs,' is most effectively illustrated in a chapter detailing Parke-Davis's aggressive marketing of the epilepsy drug Neurontin 'for everything,' in blatant disregard of regulations against promoting drugs for uses not approved by the FDA. Such reporting, rather than style or analysis, is Petersen's strength. Much of what she recounts — such as the glut of copycat drugs like antacids, and marketers' lavish wining and dining of doctors — has been covered in books by others, like Marcia Angell. But Petersen fleshes out these issues and names prominent doctors who, she says, are on the take. She is particularly strong on the ghostwriting of medical journal articles by advertising agencies. She also covers less familiar matters, like the environmental impact of drug residues in water. There are quibbles; for instance, Petersen accepts without examination the bromide that most people take prescription drugs as a 'quick fix.' But she ends with tough, sound suggestions for reforms to make the pharmaceutical industry honest and to protect consumers. (Mar.)" Publishers Weekly (Copyright Reed Business Information, Inc.) Review:"Everyone talks about health care, but few ask why we're so sick to begin with. Melody Petersen's book goes a long way toward explaining that the people who came up with the 'cures' are actually the problem." Bill Maher, Real Time "A devastating, often shocking, critique of a once proud industry that has been converted by corporate greed into a vast marketing machine that is often a menace to health. Petersen supports her indictment with an abundance of fascinating detail and human interest stories. An excellent contribution to the growing demand for better regulation of an industry that has grown way too powerful and heedless of the interests of its customers." Marcia Angell, M. D., Senior Lecturer in Social Medicine, Harvard Medical School and Arnold S. Relman, M. D., Prof. Emeritus of Medicine and of Social Medicine, Harvard Medical School
Synopsis:"Our Daily Meds" shows how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion-driven industry has taken over the practice of medicine and is changing American life.
About the AuthorMelody Petersen covered the pharmaceutical beat for The New York Times for four years. In 1997, her investigative reporting won a Gerald Loeb Award, one of the highest honors in business journalism. She lives with her husband in Los Angeles. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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