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Original Essays | September 18, 2014

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This title in other editions

Ashes To Ashes

by

Ashes To Ashes Cover

 

Synopses & Reviews

Publisher Comments:

No book before this one has rendered the story of cigarettes — mankind's most common self-destructive instrument and its most profitable consumer product — with such sweep and enlivening detail.

Here for the first time, in a story full of the complexities and contradictions of human nature, all the strands of the historical process — financial, social, psychological, medical, political, and legal — are woven together in a riveting narrative. The key characters are the top corporate executives, public health investigators, and antismoking activists who have clashed ever more stridently as Americans debate whether smoking should be closely regulated as a major health menace.

We see tobacco spread rapidly from its aboriginal sources in the New World 500 years ago, as it becomes increasingly viewed by some as sinful and some as alluring, and by government as a windfall source of tax revenue. With the arrival of the cigarette in the late-nineteenth century, smoking changes from a luxury and occasional pastime to an everyday — to some, indispensable — habit, aided markedly by the exuberance of the tobacco huskers.

This free-enterprise success saga grows shadowed, from the middle of this century, as science begins to understand the cigarette's toxicity. Ironically the more detailed and persuasive the findings by medical investigators, the more cigarette makers prosper by seeming to modify their product with filters and reduced dosages of tar and nicotine.

We see the tobacco manufacturers come under intensifying assault as a rogue industry for knowingly and callously plying their hazardous wares while insisting that the health charges against them (a) remain unproven, and (b) are universally understood, so smokers indulge at their own risk.

Among the eye-opening disclosures here: outrageous pseudo-scientific claims made for cigarettes throughout the '30s and '40s, and the story of how the tobacco industry and the National Cancer Institute spent millions to develop a "safer" cigarette that was never brought to market.

Dealing with an emotional subject that has generated more heat than light, this book is a dispassionate tour de force that examines the nature of the companies' culpability, the complicity of society as a whole, and the shaky moral ground claimed by smokers who are now demanding recompense

Synopsis:

US

Synopsis:

A monumental history of the controversial American tobacco industry, centering on one of its principal components--Phillip Morris--this book tells the story of the cigarette--modern society's most widespread instrument of self-destruction and most profitable consumer product--with great authority, sweep, and enlivening detail.

About the Author

Richard Kluger began a career in journalism at The Wall Street Journal, and was a writer for Forbes magazine and then the New York Post before becoming literary editor of the New York Herald Tribune during its final years. In book publishing he served as executive editor at Simon and Schuster, and editor-in-chief at Atheneum. A fulltime writer since 1974, he is the author of two other works of social history — Simple Justice, an account of the epochal 1954 Supreme Court decision outlawing school segregation, and The Paper, on the life and death of the Herald Tribune; each was nominated for the National Book Award. The best known of his six novels are Members of the Tribe and The Sheriff of Nottingham. Kluger and his wife, Phyllis, who have two sons and have written two novels together, live near Princton, New Jersey.

From the Hardcover edition.

Product Details

ISBN:
9780375700361
Author:
Kluger, Richard
Publisher:
Vintage Books
Location:
New York :
Subject:
History
Subject:
United States - General
Subject:
Customs & Traditions
Subject:
Corporate History
Subject:
Cigarette habit
Subject:
Cigarette manufacture and trade
Subject:
Tobacco industry
Subject:
Tobacco industry -- United States -- History.
Subject:
Tobacco habit -- United States -- History.
Subject:
Corporate & Business History
Subject:
Corporate & Business History - General
Subject:
Smoking -- United States -- History.
Subject:
Tobacco use - United States - History
Subject:
General History
Subject:
Business-History and Biography
Copyright:
Edition Description:
Trade paper
Publication Date:
19970731
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
832
Dimensions:
8.04x5.22x1.43 in. 1.42 lbs.

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Related Subjects

Business » History and Biographies
Health and Self-Help » Health and Medicine » History of Medicine
Health and Self-Help » Health and Medicine » Medical Specialties
History and Social Science » American Studies » Drugs and Culture
History and Social Science » Sociology » General
History and Social Science » US History » General
History and Social Science » World History » General

Ashes To Ashes Used Trade Paper
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$7.95 In Stock
Product details 832 pages Vintage Books USA - English 9780375700361 Reviews:
"Synopsis" by , US
"Synopsis" by , A monumental history of the controversial American tobacco industry, centering on one of its principal components--Phillip Morris--this book tells the story of the cigarette--modern society's most widespread instrument of self-destruction and most profitable consumer product--with great authority, sweep, and enlivening detail.
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