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More copies of this ISBN:This title in other formats:Co-opetitionby Adam M. Brandenburger
Synopses & ReviewsPublisher Comments:Now available in paperback, with an all new Reader's guide, "The New York Times and "Business Week bestseller "Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, "Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. "Co-opetition is a pioneering, high profit means of leveraging business relationships. <P><BR>Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set. Synopsis:"Co-Opetition" is a new business strategy that combines the advantages of both competition and cooperation. Intel, Nintendo, American Express, and dozens of other companies have been using co-opetition not only to win but to make it possible for their industry as a whole to grow. Description:Includes bibliographical references and index. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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