The Fictioning Horror Sale
 
 

Recently Viewed clear list


Original Essays | September 17, 2014

Merritt Tierce: IMG Has My Husband Read It?



My first novel, Love Me Back, was published on September 16. Writing the book took seven years, and along the way three chapters were published in... Continue »
  1. $16.77 Sale Hardcover add to wish list

    Love Me Back

    Merritt Tierce 9780385538077

spacer
Qualifying orders ship free.
$8.95
Used Hardcover
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside - Bldg. 2 Automotive- History and Biography

More copies of this ISBN

The End of Detroit: How the Big Three Lost Their Grip on the American Car Market

by

The End of Detroit: How the Big Three Lost Their Grip on the American Car Market Cover

 

Synopses & Reviews

Publisher Comments:

An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry.

In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. As Micheline Maynard makes brilliantly clear in THE END OF DETROIT, however, the traditional American car industry was, in fact, headed for disaster. Maynard argues that by focusing on high-profit trucks and SUVs, the Big Three missed a golden opportunity to win back the American car-buyer. Foreign companies like Toyota and Honda solidified their dominance in family and economy cars, gained market share in high-margin luxury cars, and, in an ironic twist, soon stormed in with their own sophisticatedly engineered and marketed SUVs, pickups and minivans. Detroit, suffering from a “good enough” syndrome and wedded to ineffective marketing gimmicks like rebates and zero-percent financing, failed to give consumers what they really wanted—reliability, the latest technology and good design at a reasonable cost. Drawing on a wide range of interviews with industry leaders, including Toyota’s Fujio Cho, Nissan’s Carlos Ghosn, Chrysler’s Dieter Zetsche, BMW’s Helmut Panke, and GM’s Robert Lutz, as well as car designers, engineers, test drivers and owners, Maynard presents a stark picture of the culture of arrogance and insularity that led American car manufacturers astray. Maynard predicts that, by the end of the decade, one of the American car makers will no longer exist in its present form.

Review:

"An intriguing if somewhat gloomy view of the American car business." Publishers Weekly

Synopsis:

An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry.

In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. As Micheline Maynard makes brilliantly clear in THE END OF DETROIT, however, the traditional American car industry was, in fact, headed for disaster.

About the Author

MICHELINE MAYNARD covers the automobile and airline industries for The New York Times and has written for Fortune, USA TODAY, Newsday, and U.S. News & World Report. She is a lecturer on the global auto industry at the University of Michigan School of Business, and is the author of two books, including Collision Course Inside the Battle for General Motors. She lives in Ann Arbor, Michigan

Product Details

ISBN:
9780385507691
Author:
Maynard, Micheline
Publisher:
Random House
Location:
New York
Subject:
Competition, international
Subject:
Automotive - Industry
Subject:
Automobile industry and trade
Subject:
Industries - Automobile Industry
Subject:
Corporate & Business History - General
Edition Number:
1st ed.
Publication Date:
September 2003
Binding:
Hardcover
Language:
English
Pages:
336
Dimensions:
9.57x6.46x1.13 in. 1.35 lbs.

Other books you might like

  1. Blue Latitudes: Boldly Going Where... Used Hardcover $4.50
  2. Secret Missions of the Civil War:... Used Hardcover $6.95
  3. Uncommon Grounds: The History of...
    Used Hardcover $9.95
  4. Post Capitalist Society Used Trade Paper $3.50
  5. The pursuit of power :technology,... Used Trade Paper $6.95
  6. From My Mexican Kitchen: Techniques... Used Hardcover $23.00

Related Subjects

» Business » General
» Business » History and Biographies
» Transportation » Automotive » History and Biographies

The End of Detroit: How the Big Three Lost Their Grip on the American Car Market Used Hardcover
0 stars - 0 reviews
$8.95 In Stock
Product details 336 pages Currency - English 9780385507691 Reviews:
"Review" by , "An intriguing if somewhat gloomy view of the American car business."
"Synopsis" by , An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry.

In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. As Micheline Maynard makes brilliantly clear in THE END OF DETROIT, however, the traditional American car industry was, in fact, headed for disaster.

spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.