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Never Eat Alone: And Other Secrets to Success, One Relationship at a Timeby Keith Ferrazzi
Synopses & Reviews
A cover article in Inc. magazine on YaYa CEO Keith Ferrazzi's secrets to networking generated the largest response the magazine has received in the past ten years. Now Ferrazzi, working with Inc. writer Tahl Raz, explains the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
For Ferrazzi, the son of a small-town steelworker and a cleaning lady, the ability to connect with others paved the way to a scholarship at Yale, a Harvard MBA, and a prestigious posting to management consulting giant Deloitte Consulting. He discovered early on in life that the key to what makes successful people different from everyone else is the way they use the power of relationships. The sharing of knowledge, resources, time, and energy with people they know and trust is the foundation of their success. In Never Eat Alone, Ferrazzi distinguishes such genuine relationship-building from the crude, desperate glad-handing usually associated with the word “networking.” He distills the ways he uses to reach out to others into practical proven principles, such as:
"The youngest partner in Deloitte Consulting's history and founder of the consulting company Ferrazzi Greenlight, the author quickly aims in this useful volume to distinguish his networking techniques from generic handshakes and business cards tossed like confetti. At conferences, Ferrazzi practices what he calls the 'deep bump' — a 'fast and meaningful' slice of intimacy that reveals his uniqueness to interlocutors and quickly forges the kind of emotional connection through which trust, and lots of business, can soon follow. That bump distinguishes this book from so many others that stress networking; writing with Fortune Small Business editor Raz, Ferrazzi creates a real relationship with readers. Ferrazzi may overstate his case somewhat when he says, 'People who instinctively establish a strong network of relationships have always created great businesses,' but his clear and well-articulated steps for getting access, getting close and staying close make for a substantial leg up. Each of 31 short chapters highlights a specific technique or concept, from 'Warming the Cold Call' and 'Managing the Gatekeeper' to following up, making small talk, 'pinging' (or sending 'quick, casual' greetings) and defining oneself to the point where one's missives become 'the e-mail you always read because of who it's from.' In addition to variations on the theme of hard work, Ferrazzi offers counterintuitive perspectives that ring true: 'vulnerability... is one of the most underappreciated assets in business today'; 'too many people confuse secrecy with importance.' No one will confuse this book with its competitors. (On sale Feb. 22)" Publishers Weekly (Copyright Reed Business Information, Inc.)
"Everyone in business knows relationships and having a network of contacts is important. Finally we have a real-world guide to how to create your own high-powered network tailored to your career goals and personal style." Jon Miller, CEO, AOL
"Your network is your net worth. This book shows you how to add to your personal bottom line with better networking and bigger relationships. What a solid but easy read! Keith's personality shines through like the great (and hip) teacher you never got in college or business school. Buy this book for yourself, and tomorrow go out and buy one for your kid brother!" Tim Sanders, author of Love Is the Killer App: How to Win Business and Influence Friends and leadership coach at Yahoo!
"Keith's insights on how to turn a conference, a meeting, or a casual contact into an extraordinary opportunity for mutual success make invaluable reading for people in all stages of their professional and personal lives. I strongly recommend it." Jeffrey E. Garten, Dean, Yale School of Management
YaYa CEO Ferrazzi works with Inc. writer Raz to explains the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success.
About the Author
Keith Ferrazzi is founder and CEO of Ferrazzi Greenlight. He recently served as CEO of YaYa media, an interactive company. Before joining YaYa, he was chief marketing officer for Starwood Hotels & Resorts Worldwide, and CMO at Deloitte Consulting, where he was the the youngest partner in their history. Named one of the "40 Under 40" busines leaders by Crain's Business, Ferrazzi is a frequent writer and commentator for The Wall Street Journal, Harvard Business Review, Inc., CNN, and CNBC. He lives in Los Angeles. Tahl Raz is a former reporter at Inc. magazine.
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