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This title in other formats:Adland: Searching for the Meaning of Life on a Branded Planetby James P Othmer
Synopses & ReviewsPublisher Comments:Liar's Poker meets The Tipping Point meets Mad Men-a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. Adland is a book about advertising. Which is to say, it's a book about every issue and aspect of life on our morally conflicted, culturally challenged, ubiquitously branded planet. On one level it's the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider's look at the astonishing transformation taking place in advertising's hottest idea factories; and an introduction to the people whose job is to know what makes us tick, what makes us lean in, what we think we need and don't know that we want. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we live our lives on this earth at this particular moment . . . thirty seconds at a time. Funny, profound, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age. Review:"The life of an advertising executive couldn't be further from the glamorous world of Mad Men, according to this entertaining, albeit meandering, memoir. After a giddy beginning banging out copy for a small ad agency, Othmer, a longtime creative director and copywriter, worked his way to the top in 2000 only to discover that his traditional agency was being abandoned in favor of forward-thinking brand stewards who wanted hip new ideas from smaller shops well-versed in new media and digital marketing. Fascinated by groundbreaking interactive campaigns like the 2007 Nine Inch Nails Internet Easter egg hunt and Burger King's 'Subservient Chicken' gag, he found his love for advertising reinvigorated, and his book is an effort to better understand the inescapable industry's influence on culture. Though there's no particular conclusion drawn, and the story itself wanders, the humor and genuine excitement that shine through may keep some media-world readers interested — most tellingly when, at a swanky party full of advertising executives, the author wistfully observes that even real life has begun to feel fake. (Sept.)" Publishers Weekly (Copyright Reed Business Information, Inc.) Synopsis:A hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business, "Adland" is the wickedly funny, compelling, and personal chronicle of the rise and fall of a modern-day ad man as well as a riveting insider's look at the astonishing transformation taking place in advertising's hottest idea factories.
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