The Power of Small: Why Little Things Make All the Difference

The authors of the national bestseller THE POWER OF NICE once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers.

Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch - whether with a client, customer, family member, or friend - speaks volumes to others about our talent, personality, and motivations. After all, if we cant take care of the small details, how can we be counted on to deliver when it really matters?

In todays challenging times, bigger isnt always better. In fact, its often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than youd imagine.

Written in the same entertaining, story-driven style that made THE POWER OF NICE the go-to book for finishing first, THE POWER OF SMALL demonstrates how all of us can harness the power of small to improve and reinvent our lives. Its the ultimate guide to shrinking your outlook to broaden your horizons.

Get SMALL and get going!

"According to successful authors and marketing business leaders Thaler and Koval, paying attention to the small things can improve your effectiveness in both personal and professional situations. Written in an appropriately succinct style, Thaler and Koval make a big deal of simple steps like paying better attention to what you're saying ('Bill Clinton... waits until he has come to the end of a sentence to shift his attention to another person') and picking up after yourself ('Professional organizer Molly Boren... says to put away three things in the morning and three things at night'). Some chapters are more professionally oriented, like a chapter on gaffes at work ('Little Mistakes Spell Disaster'), but widely-applicable, everyday advice gets much of the attention, as in the 'Take Baby Steps' chapter: 'Smaller, more attainable goals will also give you quicker, more frequent mini-rewards.' Though not necessarily for front-to-back reading, quick dips should yield enough practical inspiration for most seekers. Clean, simple writing, familiar to anyone who picked up the authors' bestselling The Power of Nice, ensures a fast-paced reading experience, and an admirable example of the subtle, considered approach it advocates." Publishers Weekly (Copyright Reed Business Information, Inc.)

Written in the same fresh, engaging narrative as "The Power of Nice," this sequel looks at the small acts that can have a big impact on one's career, life, and the lives of those who matter most.

LINDA KAPLAN THALER is CEO and chief creative officer and ROBIN KOVAL is president of THE KAPLAN THALER GROUP, creators of pop-culture icons like the Aflac Duck. Together, Kaplan Thaler and Koval have been featured on Today, the Martha Stewart Show, and Nightline, as well as in USA TODAY, the New York Times, and BusinessWeek, among many others. Kaplan Thaler and Koval each live in New York.