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More copies of this ISBNThis title in other editionsNoble Rot: A Bordeaux Wine Revolutionby William Echikson
Synopses & ReviewsPublisher Comments:FOR WINE LOVERS the world over, Bordeaux is the center of the universe. But in the past two decades, revolutionaries have stormed its traditional bastions, making their mark--and their fortunes--modernizing the production and marketing of wine. "Noble Rot introduces us to the figures who epitomize the changes sweeping Bordeaux: the noble family behind Chateau d'Yquem engaged in a soap-opera feud; a stonemason turned winemaker whose wine, made in a garage, sells for $100 a bottle; the Maryland-based critic Robert Parker, whose opinion routinely makes or breaks a wine; and the New World operations that have used branding to undercut Bordeaux's supremacy. It also delves into the mysteries of the legendary classification of 1855: how it became the bible of Bordeaux, and how it was at last successfully challenged. William Echikson takes readers inside the center of the French wine business to examine the schism between defenders of the old order and architects of the new. Book News Annotation:It is perhaps inevitable that Echikson, as a wine columnist for the
Wall Street Journal Europe, would see recent events in Bordeaux
winemaking as a glorious battle in which upstart winemakers, driven
by globalized forces of capitalist competition, wage a successful
battle against the heavy-handed regulations of the French state
rooted in the famous 1855 classification. And so he does in his
narrative of the growing season and harvest of 2001. Along the way he
provides a window into the operations of the great and small
wine-making houses, profiles of winemakers and powerful critics, and
a glimpse into the economics of wine production and marketing.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Synopsis:Echikson introduces the colorful figures who epitomize the changes sweeping Bordeaux, the center of the wine universe. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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