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    Required Reading | January 16, 2015

    Required Reading: Books That Changed Us



    We tend to think of reading as a cerebral endeavor, but every once in a while, it can spur action. The following books — ranging from... Continue »

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Microstyle: The Art of Writing Little

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Microstyle: The Art of Writing Little Cover

 

Synopses & Reviews

Publisher Comments:

Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Synopsis:

"A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit."--

About the Author

Christopher Johnson, an independent verbal branding consultant, received his PhD in linguistics from the University of California, Berkeley, and has worked at Lexicon, one of the country's top naming firms. He lives in Seattle, Washington.

Product Details

ISBN:
9780393341812
Author:
Johnson, Christopher
Publisher:
W. W. Norton & Company
Subject:
Writing Skills
Subject:
Reference/Writing
Copyright:
Publication Date:
20120731
Binding:
TRADE PAPER
Language:
English
Pages:
256
Dimensions:
8.25 x 5.5 in

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Related Subjects

Computers and Internet » Internet » Web Publishing
Featured Titles » Culture
Fiction and Poetry » Literature » A to Z
Reference » Writing » General
Reference » Writing » Nonfiction
Science and Mathematics » Geology » General

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Product details 256 pages W. W. Norton & Company - English 9780393341812 Reviews:
"Synopsis" by , "A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit."--
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