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The Art of Choosing

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The Art of Choosing Cover

 

Synopses & Reviews

Publisher Comments:

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

About the Author

Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program. She holds degrees from UPenn, The Wharton School of Business, and Stanford University. She is a professor at Columbia University, and a recipient of the Presidential Early Career Award. Her work is regularly cited in periodicals as diverse as Fortune and Time magazines, the NYT and the WSJ, and in books such as Blink and The Paradox of Choice.

Product Details

ISBN:
9780446504119
Author:
Iyengar, Sheena
Publisher:
Twelve
Subject:
Cognitive Psychology
Subject:
Motivational & Inspirational
Subject:
General
Subject:
Psychology-Cognitive Science
Subject:
General Psychology & Psychiatry
Copyright:
Publication Date:
20110309
Binding:
Paperback
Language:
English
Pages:
368
Dimensions:
8 x 5.25 x 1 in 0.67 lb

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Related Subjects

Business » Strategy
Health and Self-Help » Psychology » Cognitive Science
Health and Self-Help » Psychology » General
Science and Mathematics » Biology » Neurobiology

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