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1 Hawthorne Psychology- General

The Art of Choosing

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The Art of Choosing Cover

 

Synopses & Reviews

Publisher Comments:

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

Product Details

ISBN:
9780446504119
Author:
Iyengar, Sheena
Publisher:
Twelve
Subject:
Cognitive Psychology
Subject:
Motivational & Inspirational
Subject:
General
Subject:
Psychology-Cognitive Science
Copyright:
Publication Date:
20110331
Binding:
TRADE PAPER
Language:
English
Pages:
352

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Business » Strategy
Health and Self-Help » Psychology » Cognitive Science
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