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The Art of Choosing

by Sheena Iyengar

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Comment on this title and you could win free books! Synopses & Reviews Comment on this title and you could win free books! ISBN13: 9780446504119 ISBN10: 0446504114 All Product Details

 

Synopses & Reviews

Publisher Comments:

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?

Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead.

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Product Details

ISBN:

9780446504119

Author:

Iyengar, Sheena

Publisher:

Twelve

Subject:

Cognitive Psychology

Subject:

Motivational & Inspirational

Subject:

General

Subject:

Psychology-Cognitive Science

Copyright:

2011

Publication Date:

20110331

Binding:

TRADE PAPER

Language:

English

Pages:

352

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Related Subjects

Business » Strategy
Health and Self-Help » Psychology » Cognitive Science
Health and Self-Help » Psychology » General
Science and Mathematics » Biology » Neurobiology

The Art of Choosing New Trade Paper Sheena Iyengar

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Product details 352 pages Twelve - 2010-06-24 English 9780446504119 Reviews: