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The Big Payback: The History of the Business of Hip-Hop


The Big Payback: The History of the Business of Hip-Hop Cover


Synopses & Reviews

Publisher Comments:

The Big Payback takes readers from the first $15 made by a "rapping DJ" in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC's crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist/ entrepreneurs like Jay-Z and Sean "Diddy" Combs.

300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas, who provides a compelling, never-before-seen, myth-debunking view into the victories, defeats, corporate clashes, and street battles along the 40-year road to hip-hop's dominance.

About the Author

Dan Charnas began as a hip-hop journalist for The Source. He scouted talent and promoted records for Profile, and was Vice President of A&R for Rick Rubin's Def American Recordings.

Product Details

Charnas, Dan
New American Library
Business Aspects
Music-Music Business and Songwriting
Edition Description:
Paperback / softback
Publication Date:
Grade Level:
from 12
9.03 x 6.09 x 1.45 in 1.44 lb
Age Level:
from 18

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Related Subjects

Arts and Entertainment » Music » Genres and Styles » Rap and Hip-Hop
Arts and Entertainment » Music » History and Criticism
Arts and Entertainment » Music » Music Business and Songwriting

The Big Payback: The History of the Business of Hip-Hop New Trade Paper
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Product details 672 pages New American Library - English 9780451234780 Reviews:
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