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1 Burnside Economics- General

The Economic Naturalist: In Search of Explanations for Everyday Enigmas

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The Economic Naturalist: In Search of Explanations for Everyday Enigmas Cover

 

Synopses & Reviews

Publisher Comments:

Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time.Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons.The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.

Review:

"Long before there was Malcolm Gladwell ('The Tipping Point'), Steve Levitt ('Freakonomics') and Tim Harford ('Undercover Economist'), Robert Frank had begun to critique the way his fellow economists thought about and taught 'the dismal science.'

In his wonderfully succinct and down-to-earth books, Frank explored the difference between absolute and relative goods, and how confusing the... Washington Post Book Review (read the entire Washington Post review)

Synopsis:

The fascinating and playful guide to how economics explains the simple but profound ideas that govern our world

About the Author

Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell University’s Johnson Graduate School of Management. His “Economic Scene” column appears monthly in the New York Times. His previous books include The Winner-Take-All Society (with Philip Cook), Luxury Fever, and Principles of Economics (with Ben Bernanke). Frank’s many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He lives in Ithaca, New York.

Product Details

ISBN:
9780465002177
Subtitle:
In Search of Explanations for Everyday Enigmas
Author:
Frank, Robert H.
Author:
Frank, Robert
Publisher:
Basic Books
Subject:
Economics
Subject:
Economics - Theory
Subject:
Economics - General
Copyright:
Edition Description:
Trade Cloth
Publication Date:
20070521
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
240
Dimensions:
9.25 x 6.13 in 16.4 oz

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Related Subjects

History and Social Science » Economics » General

The Economic Naturalist: In Search of Explanations for Everyday Enigmas Used Hardcover
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Product details 240 pages Perseus Books Group - English 9780465002177 Reviews:
"Synopsis" by ,
The fascinating and playful guide to how economics explains the simple but profound ideas that govern our world
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