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This title in other editions

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture Cover

 

Synopses & Reviews

Publisher Comments:

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

Synopsis:

The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life

About the Author

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyerss award-winning PBS series The Public Mind. He lives in New York City.

Product Details

ISBN:
9780465021550
Author:
Ewen, Stuart
Publisher:
Basic Books (AZ)
Subject:
Industries
Subject:
Advertising & Promotion
Subject:
Popular Culture
Subject:
Advertising
Subject:
Popular Culture - General
Subject:
Sociology - General
Subject:
Consumers -- United States.
Subject:
Industries -- Social aspects -- United States.
Copyright:
Edition Number:
25
Edition Description:
Anniversary
Publication Date:
20010631
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
272
Dimensions:
8 x 5 in 10 oz

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Related Subjects

Business » Advertising
Business » General
Health and Self-Help » Psychology » General
History and Social Science » American Studies » Popular Culture
History and Social Science » Sociology » General

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture Used Trade Paper
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Product details 272 pages Basic Books - English 9780465021550 Reviews:
"Synopsis" by ,
The 25th anniversary edition of a sociology classic-a groundbreaking look at the history of advertising and consumer culture as defining forces in American life
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