25 Women to Read Before You Die
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Original Essays | August 18, 2015

    Rinker Buck: IMG Just Passing Through: Embracing the Covered Wagon Mind-Set



    When people learn that I recently spent a long summer riding 2,000 miles across the Oregon Trail in a covered wagon pulled by mules, they invariably... Continue »
    1. $19.60 Sale Hardcover add to wish list

    spacer
Qualifying orders ship free.
$29.99
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
available for shipping or prepaid pickup only
Available for In-store Pickup
in 7 to 12 days
Qty Store Section
2 Remote Warehouse Business- Marketing

Winning at New Products: Creating Value Through Innovation

by

Winning at New Products: Creating Value Through Innovation Cover

 

Synopses & Reviews

Publisher Comments:

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the authors most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step—from idea generation to launch.

Book News Annotation:

Cooper (business, McMaster U and Pennsylvania State U) has 35-plus years of experience studying the practices and pitfalls of some 3,000 new-product projects in hundreds of companies, and has written 13 books and numerous academic articles on innovation management. Since 1986, Winning at New Products has served as a valuable resource for product developers. Emphasizing bold innovation, the updated and expanded fourth edition text incorporates significant findings from benchmarking studies undertaken by Cooper and his colleagues since the 2001 third edition to uncover and validate best practices in product innovation methods, portfolio management, strategy development, and idea generation. Cooper has also integrated insights gained from the installation of his Stage-Gate idea-to-launch process in leading firms worldwide in recent years, including ways that global users of the system have contributed to its evolution and acceleration. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

About the Author

Robert G. Cooper is a Professor of Marketing at the Michael G. DeGroote School of Business, McMaster University in Canada, and ISBM Distinguished Research Fellow at Penn State Universitys Smeal College of Business Administration. He is the author of several books and was made a Fellow of the Product Development and Management Association in 1999. He lives in Oakville, Ontario.

Product Details

ISBN:
9780465025787
Author:
Cooper, Robert G.
Publisher:
Basic Books (AZ)
Subject:
Marketing - Research
Subject:
Business;Marketing
Copyright:
Edition Description:
Fourth Edition
Publication Date:
20110731
Binding:
TRADE PAPER
Grade Level:
from 9
Language:
English
Pages:
408
Dimensions:
9.25 x 6.13 in
Age Level:
from 18

Related Subjects

Business » Marketing
Business » Project Management
Business » Strategy
History and Social Science » Politics » United States » Foreign Policy

Winning at New Products: Creating Value Through Innovation New Trade Paper
0 stars - 0 reviews
$29.99 In Stock
Product details 408 pages Basic Books - English 9780465025787 Reviews:
spacer
spacer
  • back to top

FOLLOW US ON...

       
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.