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Original Essays | April 26, 2012

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Cute, Quaint, Hungry, and Romantic: The Aesthetics of Consumerism

by Daniel Harris

Cute, Quaint, Hungry, and Romantic: The Aesthetics of Consumerism Cover

 

Synopses & Reviews

Publisher Comments:

Why has the ring of the telephone become a beep? What ever happened to the bumpers and fenders of cars? Why do food commercials never mention hunger?In this encyclopedia of low-brow aesthetics, Daniel Harris concentrates on the nuances of non-art, the uses of the useless, the politics of product design and advertising. We learn how advertisers exaggerate our sensual responses to eating, how close-up nature photography exaggerates the accessibility of the natural world, and how the mutated physiology of dolls invites our pity and affection.In studying its aesthetics, we find consumerism instills disappointment rather than gratification, convincing us that our lives are deficient and wanting. If we are what we buy, then we must buy in order to be.

Book News Annotation:

From Harris' (freelance writer, no university affiliation) introduction: "This psychic voyage into the aesthetic unconsciousness places the refuse of consumerism under a microscope and concentrates on minutiae, on the uses of the useless, the significance of the insignificant.... Each chapter defines one broad principle that governs the appearance of popular culture, of movies and Saturday morning cartoons, of posh designer clothing stores on Madison Avenue and Piggly Wigglys in suburban Tallahassee malls. The aesthetic road map that emerges, while admittedly incomplete and based on my own idiosyncratic interests, delves into the ways in which the ostensibly purposeless appearance of consumerist debris affects us psychologically, even if it serves no pragmatic function..." No index. No bibliography.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

The author of "The Rise and Fall of Gay Culture" presents a psychic voyage into the aesthetic unconscious of the consumer, examining the broad principles that govern the appearance of popular culture, from cuteness to quaintness, coolness to cleanness, the natural to the futuristic.

Product Details

ISBN:
9780465028481
Author:
Harris, Daniel
Publisher:
Basic Books
Location:
New York :
Subject:
Marketing - General
Subject:
Popular Culture
Subject:
Aesthetics
Subject:
Consumer behavior
Subject:
Consumption (economics)
Subject:
Aesthetics, modern
Subject:
Consumption
Edition Number:
1st ed.
Series Volume:
no. 67
Publication Date:
20000501
Binding:
HC
Language:
English
Pages:
304
Dimensions:
7.81x5.81x1.13 in. .80 lbs.

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Related Subjects

History and Social Science » American Studies » Popular Culture

Cute, Quaint, Hungry, and Romantic: The Aesthetics of Consumerism Used Hardcover
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Product details 304 pages Basic Books - English 9780465028481 Reviews:
"Synopsis" by , The author of "The Rise and Fall of Gay Culture" presents a psychic voyage into the aesthetic unconscious of the consumer, examining the broad principles that govern the appearance of popular culture, from cuteness to quaintness, coolness to cleanness, the natural to the futuristic.
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