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Powell's Q&A, Q&A | October 16, 2009

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Uncommon Grounds: The History of Coffee and How It Transformed Our World

by Mark Pendergrast

Uncommon Grounds: The History of Coffee and How It Transformed Our World Cover

Synopses & Reviews

Publisher Comments:

Uncommon Grounds tells the story of coffee from its discovery on a hill in Abyssinia to its role in intrigue in the American colonies to its rise as a national consumer product in the twentieth century and its rediscovery with the advent of Starbucks at the end of the century. A panoramic epic, Uncommon Grounds uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, the rise of marketing and the “national brand,” assembly line mass production, and urbanization. Coffeehouses have provided places to plan revolutions, write poetry, do business, and meet friends. The coffee industry has dominated and molded the economy, politics, and social structure of entire countries.Mark Pendergrast introduces the reader to an eccentric cast of characters, all of them with a passion for the golden bean. Uncommon Grounds is nothing less than a coffee-flavored history of the world.

Synopsis:

This is the first comprehensive business and social history of coffee, describing how coffee has dominated and molded the economies, politics, and social structures of entire countries. 40 illustrations.

About the Author

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

Table of Contents

Prologue: The Oriflama Harvest
Introduction: Puddle Water or Panacea?
Seeds Of Conquest
Coffee Colonizes the World
The Coffee Kingdoms
The American Drink
The Great Coffee Wars of the Gilded Age
Hermann Sielcken and Brazilian Valorization
The Drug Drink
Canning The Buzz
Growing Pains
Making the World Safe for Coffee
Selling an Image in the Jazz Age
Burning Beans, Starving Campesinos
Showboating the Depression
Cuppa Joe
Bitter Brews
Coffee Witch Hunts and Instant Non-Gratification
Robusta Triumphant
Romancing The Bean
A Scattered Band of Fanatics
The Black Frost
The Specialty Revolution
The Starbucks Experience
Eco-Coffee

Product Details

ISBN:
9780465054671
Author:
Pendergrast, Mark
Publisher:
Basic Books
Subject:
General
Subject:
History
Subject:
Commerce
Subject:
Commodities
Subject:
Coffee
Subject:
Beverages - Coffee & Tea
Subject:
World
Subject:
Coffee industry -- History.
Subject:
Coffee -- History.
Publication Date:
April 2000
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
504
Dimensions:
918x610x127 157

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