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The Psychology of Everyday Things

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Synopses & Reviews

Publisher Comments:

Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The book presents examples aplenty—among them, the VCR, computer, and office telephone, all models of how not to design for people.But good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. But the designer must care.The author is a world-famous psychologist and pioneer in the application of cognitive science. His aim is to raise the consciousness of both consumers and designers to the delights of products that are easy to use and understand.

Synopsis:

"Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingeniou"

Synopsis:

"Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingeniou"

About the Author

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.

Product Details

ISBN:
9780465067091
Author:
Norman, Donald A.
Publisher:
Basic Books (AZ)
Author:
Norman, Don
Author:
Norman
Location:
New York :
Subject:
Psychology
Subject:
Industrial Design - General
Subject:
Cognitive Psychology
Subject:
Consumer behavior
Subject:
Design, industrial
Subject:
Human engineering
Subject:
Consumer Behavior - General
Subject:
General Psychology & Psychiatry
Subject:
Design, Industrial -- Psychological aspects.
Subject:
Science Reference-Technology
Edition Description:
Trade Cloth
Series Volume:
no. 26
Publication Date:
19880531
Binding:
HARDCOVER
Language:
English
Illustrations:
Y
Pages:
272
Dimensions:
9 x 6 in 18 oz

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Related Subjects

Arts and Entertainment » Art » Design History
Business » General
Business » Management
Computers and Internet » Desktop Publishing » General
Health and Self-Help » Psychology » Cognitive Science
Health and Self-Help » Psychology » General
Reference » Science Reference » Technology

The Psychology of Everyday Things New Hardcover
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Product details 272 pages Basic Books - English 9780465067091 Reviews:
"Synopsis" by ,
"Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingeniou"
"Synopsis" by ,
"Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this fascinating, ingeniou"
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