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Do-It-Yourself Web Stores for Dummies (For Dummies)

by

Do-It-Yourself Web Stores for Dummies (For Dummies) Cover

 

Synopses & Reviews

Publisher Comments:

Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do-It-Yourself For Dummies is here to guide you step by step through the whole process. You’ll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time.

This make-it-happen guide for online entrepreneurs walks you through the process of opening an account, designing your store for easy shopping, creating a catalog that shoppers can’t resist, processing orders and payments efficiently, and much more. You’ll find the best ways to choose merchandise, establish store information, create a skype phone number, develop store policies, and reach the customers you want. Discover how to:

  • Pick products that will really sell
  • Find and evaluate storefront providers
  • Establish payment options
  • Accept credit card payments safely
  • Lay out your design from the ground up
  • Set up a catalog of goods
  • Arrange for shipping
  • Incorporate the best practices of super-selling sites
  • Keep your store up to date
  • Put your Web store at the hub of your sales
  • Fine-tune before you open
  • Take advantage of search engines and pay-per-click campaigns

Complete with lists of the top ten things every Web store needs, tips for designing your store, and traps to avoid while building and running your store, Web Stores Do-It-Yourself For Dummies makes opening your Web store fast, fun, and simple!

Synopsis:

Do-it-Yourself

Choose a provider, sign up with payment processors, and open for business!

Are you excited about opening your online business, but a little intimidated too? Fear not — help is in this book!

It's not hard to set up a Web store when somebody's guiding you through step by step. Here's how to open a Web store account, design your store for easy shopping, create a catalog that shoppers can't resist, process orders and payments efficiently, and more. Covers Yahoo! Merchant Solutions, ProStores, and 1&1 eShops.

Stuff You Need to Know

  • How to pick products that will sell

  • What it takes to accept credit card payments

  • How to arrange shipping

  • Secrets of super selling sites

  • Tips for promoting and updating your store

Synopsis:

Do-it-Yourself

Choose a provider, sign up with payment processors, and open for business!

Are you excited about opening your online business, but a little intimidated too? Fear not — help is in this book!

It's not hard to set up a Web store when somebody's guiding you through step by step. Here's how to open a Web store account, design your store for easy shopping, create a catalog that shoppers can't resist, process orders and payments efficiently, and more. Covers Yahoo! Merchant Solutions, ProStores, and 1&1 eShops.

Stuff You Need to Know

  • How to pick products that will sell

  • What it takes to accept credit card payments

  • How to arrange shipping

  • Secrets of super selling sites

  • Tips for promoting and updating your store

About the Author

Joel Elad is a business consultant who specializes in advising online entrepreneurs. He shares online business expertise in workshops, books, and articles.

Table of Contents

Introduction.

Part I: Planning and Gathering.

Chapter 1:Web Stores Overview: Discovering Your Purpose.

Chapter 2: Developing Your Store Policies.

Part II: Constructing Your Web Store.

Chapter 3: Finding Your Storefront Provider.

Chapter 4: Yahoo! Merchant Solutions.

Chapter 5: ProStores.

Chapter 6: 1&1 eShops.

Chapter 7: Establishing Your Payment Options.

Chapter 8: Laying Out Your Design from the Ground Up.

Part III: Filling In the Blanks (and Shelves).

Chapter 9: Setting Up Your Catalog of Goods.

Chapter 10: Adding Pictures and Copy to Your Catalog.

Chapter 11: Building Your Store Features and Functions.

Chapter 12: Setting Up Your Back Office.

Part IV: Finalizing Your Web Store.

Chapter 13: Putting Your Web Store at the Hub of Your Sales.

Chapter 14: Hard Facts About Your Store’s “Soft Launch”.

Chapter 15: Load, Look, and Launch — Final Steps Before You Open.

Part V: Promotion and Outsourcing of Your Web Store.

Chapter 16: Getting the Word Out — Drawing Attention to Your Store.

Chapter 17: Online Marketing Campaigns.

Chapter 18: Outsourcing Store Elements — Going to the Next Level.

Part VI: The Part of Tens.

Chapter 19: Ten Things Every Web Store Needs.

Chapter 20: Ten Tips for Designing Your Web Store.

Chapter 21: Ten Traps to Avoid While Building and Running Your Store.

Index.

Product Details

ISBN:
9780470174432
Author:
Elad, Joel
Publisher:
For Dummies
Subject:
Electronic Commerce
Subject:
Internet - General
Subject:
New Business Enterprises
Subject:
Computer networks
Subject:
New business enterprises -- Computer networks.
Subject:
Internet-eBusiness
Subject:
Web Site Development / Electronic Commerce
Copyright:
Edition Description:
WebSite Associated w/Book
Series:
For Dummies
Publication Date:
March 2008
Binding:
Online electronic file accessible through online networks
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
384
Dimensions:
9.97x7.95x.84 in. 1.45 lbs.

Related Subjects

Business » General
Business » eCommerce
Computers and Internet » Internet » Building a Website
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing
Computers and Internet » Internet » eCommerce

Do-It-Yourself Web Stores for Dummies (For Dummies) Used Trade Paper
0 stars - 0 reviews
$12.95 In Stock
Product details 384 pages Wiley Publishing - English 9780470174432 Reviews:
"Synopsis" by , Do-it-Yourself

Choose a provider, sign up with payment processors, and open for business!

Are you excited about opening your online business, but a little intimidated too? Fear not — help is in this book!

It's not hard to set up a Web store when somebody's guiding you through step by step. Here's how to open a Web store account, design your store for easy shopping, create a catalog that shoppers can't resist, process orders and payments efficiently, and more. Covers Yahoo! Merchant Solutions, ProStores, and 1&1 eShops.

Stuff You Need to Know

  • How to pick products that will sell

  • What it takes to accept credit card payments

  • How to arrange shipping

  • Secrets of super selling sites

  • Tips for promoting and updating your store

"Synopsis" by , Do-it-Yourself

Choose a provider, sign up with payment processors, and open for business!

Are you excited about opening your online business, but a little intimidated too? Fear not — help is in this book!

It's not hard to set up a Web store when somebody's guiding you through step by step. Here's how to open a Web store account, design your store for easy shopping, create a catalog that shoppers can't resist, process orders and payments efficiently, and more. Covers Yahoo! Merchant Solutions, ProStores, and 1&1 eShops.

Stuff You Need to Know

  • How to pick products that will sell

  • What it takes to accept credit card payments

  • How to arrange shipping

  • Secrets of super selling sites

  • Tips for promoting and updating your store

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