How are you supposed to discover your ideal job? The standard method is to fill out lots of questionnaires about your strengths and weaknesses, take...
Continue »
OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:
Identify mission critical parts of your website and their true economic value
Define important visitor classes and key conversion tasks
Gain insight on customer decision-making and make your page friction-free
Uncover problems with your page and decide which elements to test
Understand the power and limitations of common optimization approaches
Develop an action plan and get buy-in from all key players
Avoid common real-world pitfalls that can sabotage your test
Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.
"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day."
—Seth Godin, author of Meatball Sundae
"This book is a must-read for the modern Internet marketer."
—Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch
"This is the best business-focused, measurement-based guide to website design I have seen."
—Don Norman, cofounder of Nielsen Norman Group and author of The Design of Future Things
"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
—Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day
"Tim's Landing Page Optimization is a must-have for your bookshelf."
—Bryan Eisenberg,New York Times and Wall Street Journal bestselling author
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:
Identify mission critical parts of your website and their true economic value
Define important visitor classes and key conversion tasks
Gain insight on customer decision-making and make your page friction-free
Uncover problems with your page and decide which elements to test
Understand the power and limitations of common optimization approaches
Develop an action plan and get buy-in from all key players
Avoid common real-world pitfalls that can sabotage your test
Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.
"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day."
-Seth Godin,
author of Meatball Sundae
"This book is a must-read for the modern Internet marketer."
- Kevin M. Ryan,
Vice President, Global Content Director, Search Engine Strategies and
Search Engine Watch
"This is the best business-focused,
measurement-based guide to website design I have seen."
- Don Norman,
cofounder of Nielsen Norman Group
and author of The Design of Future Things
"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
- Avinash Kaushik,
Analytics Evangelist and author of
Web Analytics: An Hour A Day
"Tim's Landing Page Optimization is a must-have for your bookshelf."
- Bryan Eisenberg,
New York Times and Wall Street Journal bestselling author
Synopsis:
How much money are you losing because of poor landing page design? Improving the efficiency of your landing page through testing is the single most important thing you can do to dramatically improve your bottom line. In this comprehensive, step-by-step guide you will learn all of the skills necessary to make a lot more money from your online marketing programs without spending a penny more on driving traffic to your landing page.
• Identify mission critical parts of your website and their true economic value
• Define important visitor classes and key conversion tasks
• Gain insight on customer decision making and make your page friction-free
• Find key problems with your page, and decide what elements to test
• Understand the math behind testing and available tuning methods
• Develop an action plan and get buy-in from all key players
• Avoid common real-world pitfalls that can sabotage your test
With pages of case studies, practical strategies, a detailed review of Google Website Optimizer tool, and a comprehensive companion website (LandingPageOptimizationBook.com), this one-of-a-kind resource will help you build a solid plan to make your landing pages profitable.
Tim Ash is a recognized expert in the field of landing page optimization. He is the president of SiteTuners.com, a company that improves the conversion rates of website landing pages through state-of-the-art scientific testing. Tim has spoken internationally at such industry events as Search Engine Strategies, PC Expo, the Affiliate Summit, and Internet World. Visit Tim's book site at LandingPageOptimizationBook.com
The Definitive Guide to Testing and Tuning for Conversions
Author:
Ash, Tim
Publisher:
Sybex
Subject:
Internet - World Wide Web
Subject:
Design
Subject:
Internet marketing
Subject:
Interactive multimedia
Subject:
Web - General
Subject:
website conversion rates
Subject:
web marketing
Subject:
web analytics
Subject:
sitetuners.com
Subject:
site tuning
Subject:
site testing
Subject:
site optimization
Subject:
SEO
Subject:
search engine optimization
Subject:
online marketing
Subject:
landing page tuning
Subject:
landing page design
Subject:
google optimizer
Subject:
Conversions
Subject:
conversion rates
Subject:
analytics
Subject:
landing page testing
Subject:
landing page optimization
Subject:
lpo
Subject:
taguchi method
Subject:
a-b split testing
Subject:
search engine marketing
Subject:
multivariate testing
Subject:
conversion rate improvement
Subject:
conversion rate
Subject:
PPC
Subject:
pay-per-click
Subject:
gwo
Subject:
google adwords
Subject:
adwords
Subject:
Marketing
Subject:
website optimizer
Subject:
tim ash
Subject:
sitetuners
Subject:
inte
Subject:
rnet marketing
Subject:
Web sites -- Design.
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
Internet-Web Publishing
Subject:
Internet Business
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
rate, ppc, pay per click, gwo, google adwords, adwords, marketing, internet marketing, website optimizer, tim ash, sitetuners
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Subject:
website landing pages, website conversion rates, web marketing, web analytics, sitetuners.com, site tuning, site testing, site optimization, seo, search engine optimization, online marketing, landing page tuning, landing page design, google optimizer, con
Copyright:
2008
Publication Date:
January 2008
Binding:
Electronic book text in proprietary or open standard format
How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you will learn all the skills necessary to dramatically improve your bottom line:
Identify mission critical parts of your website and their true economic value
Define important visitor classes and key conversion tasks
Gain insight on customer decision-making and make your page friction-free
Uncover problems with your page and decide which elements to test
Understand the power and limitations of common optimization approaches
Develop an action plan and get buy-in from all key players
Avoid common real-world pitfalls that can sabotage your test
Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one-of-a-kind resource will help you make your landing pages more profitable.
"Tim has figured out what so many people don't understand: your website can (and should) get better. Every single day."
-Seth Godin,
author of Meatball Sundae
"This book is a must-read for the modern Internet marketer."
- Kevin M. Ryan,
Vice President, Global Content Director, Search Engine Strategies and
Search Engine Watch
"This is the best business-focused,
measurement-based guide to website design I have seen."
- Don Norman,
cofounder of Nielsen Norman Group
and author of The Design of Future Things
"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
- Avinash Kaushik,
Analytics Evangelist and author of
Web Analytics: An Hour A Day
"Tim's Landing Page Optimization is a must-have for your bookshelf."
- Bryan Eisenberg,
New York Times and Wall Street Journal bestselling author
"Synopsis"
by Wiley,
How much money are you losing because of poor landing page design? Improving the efficiency of your landing page through testing is the single most important thing you can do to dramatically improve your bottom line. In this comprehensive, step-by-step guide you will learn all of the skills necessary to make a lot more money from your online marketing programs without spending a penny more on driving traffic to your landing page.
• Identify mission critical parts of your website and their true economic value
• Define important visitor classes and key conversion tasks
• Gain insight on customer decision making and make your page friction-free
• Find key problems with your page, and decide what elements to test
• Understand the math behind testing and available tuning methods
• Develop an action plan and get buy-in from all key players
• Avoid common real-world pitfalls that can sabotage your test
With pages of case studies, practical strategies, a detailed review of Google Website Optimizer tool, and a comprehensive companion website (LandingPageOptimizationBook.com), this one-of-a-kind resource will help you build a solid plan to make your landing pages profitable.
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.
