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Search Engine Optimization All-In-One for Dummies (For Dummies)by Bruce Clay
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Boost your bottom line with your $25 Google AdWords credit — see inside
If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively — plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!
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If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!
With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
Search Engine Optimization All-in-One Desk Reference For Dummies contains separate nine books covering the following:
About the Author
Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site, www.bruceclay.com, is mentioned in the online User's Guide to the Internet. Susan Esparza is a senior editor for bruceclay.com.
Table of Contents
Book I: How Search Engines Work.
Chapter 1: Putting Search Engines in Context.
Chapter 2: Meeting the Search Engines.
Chapter 3: Recognizing and Reading Search Results.
Chapter 4: Getting Your Site in the Right Results.
Chapter 5: Knowing What Drives Search Results.
Chapter 6: Spam Issues: When Search Engines Get Fooled.
Book II: Keyword Stragegy.
Chapter 1: Employing Keyword Research Techniques and Tools.
Chapter 2: Selecting Keywords.
Chapter 3: Exploiting Pay Per Click Lessons Learned.
Chapter 4: Assigning Keywords to Pages.
Chapter 5: Adding and Maintaining Keywords.
Book III: Competitive Positioning.
Chapter 1: Identifying Your Competitors.
Chapter 2: Competitive Research Techniques and Tools.
Chapter 3: Applying Collected Data.
Book IV: SEO Web Design.
Chapter 1: The Basics of SEO Web Design.
Chapter 2: Building an SEO-Friendly Site.
Chapter 3: Making Your Page Search Engine-Compatible.
Chapter 4: Perfecting Navigation and Linking Techniques.
Book V: Creating Content.
Chapter 1: Selecting a Style for Your Audience.
Chapter 2: Establishing Content Depth and Page Length.
Chapter 3: Adding Keyword-Specifi c Content.
Chapter 4: Dealing with Duplicate Content.
Chapter 5: Adapting and Crediting Your Content.
Book VI: Linking.
Chapter 1: Employing Linking Strategies.
Chapter 2: Obtaining Links.
Chapter 3: Structuring Internal Links.
Chapter 4: Vetting External Links.
Chapter 5: Connecting with Social Networks.
Book VII: Optimizing the Foundations.
Chapter 1: Server Issues: Why Your Server Matters.
Chapter 2: Domain Names: What Your URL Says About You.
Chapter 3: Using Redirects for SEO.
Chapter 4: Implementing 301 Redirects.
Chapter 5: Watching Your Backend: Content Management System Troubles.
Chapter 6: Solving SEO Roadblocks.
Book VIII: Analyzing Results.
Chapter 1: Employing Site Analytics.
Chapter 2: Tracking Behavior with Web Analytics.
Chapter 3: Mastering SEO Tools and Reports.
Book IX: International SEO.
Chapter 1: Discovering International Search Engines.
Chapter 2: Tailoring Your Marketing Message for Asia.
Chapter 3: Staking a Claim in Europe.
Chapter 4: Getting Started in Latin America.
Book X: Search Marketing.
Chapter 1: Discovering Paid Search Marketing.
Chapter 2: Using SEO to Build Your Brand.
Chapter 3: Identifying and Reporting Spam.
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