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1 Burnside Internet- Marketing

Email Marketing: An Hour a Day

by

Email Marketing: An Hour a Day Cover

 

Synopses & Reviews

Publisher Comments:

Create Relationships and Revenue with Winning Email Marketing Campaigns

A Step-by-Step Guide

Email delivers significant ROI, increases brand loyalty, and is one of the most powerful tools in your marketing arsenal when used properly. Are you getting the most out of your current efforts? Are your campaigns profitable? Are you building brand equity? Are you integrating campaigns with other channels? Renowned email marketers Jeanniey Mullen and David L. Daniels offer a fresh, insightful look at modern email marketing in today's customer-centric marketplace. They'll alert you to the newest concepts, hottest trends, most budget-friendly tools, and best practices—while they help you build, deploy, and manage a smart, day-by-day plan for success.

  • Leverage eight different ways to use email for better results

  • Use website analytics to improve your email efforts

  • Create multichannel marketing strategies from your email database

  • Set up high-impact video- and audio-enabled emails

  • Develop email strategies for mobile devices and social networks

  • Track, measure, analyze, and report your results

  • You'll also find:

  • What not to do when you send an email

  • Straightforward tools for adding email to your current marketing plan and getting budget approval

  • Online resources, cheat sheets, a glossary, and much more

  • Real-world "From the Trenches" case studies that illustrate successes to learn from and mistakes to avoid

Praise for Email Marketing: An Hour a Day

"You don't have to quit your day job to start or radically improve your email marketing program. Just set this book and a decent pen next to wherever you brew your coffee. You and your bottom line will be glad you did."

Tom Gerace, CEO and founder, Gather.com

"Jeanniey and David have written a book in which the power of email marketing becomes simple to understand and easy to implement."

Dr. Ramesh A. Lakshmi-Ratan, Executive Vice-President and Chief Operating Officer, Direct Marketing Association

"Common wisdom advises that 'the money is in the list.' That is absolutely true if you provide the proper experience. This book gives you real-world advice on planning campaigns for maximum impact, how to measure and improve your campaign's effectiveness, and how to do it based on your budget and resources."

Bryan Eisenberg, New York Times author of Waiting For Your Cats to Bark

Synopsis:

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Synopsis:

Email Marketing: An Hour a Dayis the ultimate guide to crafting a successful email marketing strategy. Written by renowned email marketing experts, this book clearly explains important email marketing concepts, trends, and best practices before laying out a day-by-day, task-by-task plan for developing, managing, and measuring a successful email marketing plan. The hour-a-day approach makes what can be an overwhelming task feel approachable – perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with developing an email marketing strategy.

The first part of the book lays the foundation with a quick survey of the current landscape, key discussions of the five roles of email, an in-depth exploration of the eight core components of a successful email campaign, and a look at the analytics framework. The perfectly paced book then steps readers through all the components of creating a successful strategy, including evaluating tools and resources, budgeting, integrating with other marketing initiatives, acquisition, opt-in processes, tracking, testing, templates, personalization, measuring, and reporting. Once readers understand these essentials, the authors explore video and audio enabled emails, strategies for mobile devices, and how to leverage social networks in their overall email marketing plan.

Full of interesting case studies, step-by-step guides, checklists, quizzes, and hands-on tutorials, this book is sure to help marketers and advertisers at all levels develop, implement, and measure successful email marketing campaigns.

About the Author

Jeanniey Mullen is the Executive Vice President and Chief Marketing Officer for Zinio and VIVmag and is also the founder and Chairperson of the Email Experience Council. She is an expert in the email and online marketing world and has more than two decades of experience helping B2B and B2C clients such as IBM, Yahoo!, and American Express harness the power of a digital dialog to drive revenue, improve brand impact, and enhance customer relationships.

David L. Daniels is a multichannel marketing consultant who has been the leading analyst voice shaping the email marketing industry. David currently serves as Vice President and principal analyst with Forrester Research. Prior to his role as an industry analyst, David held senior level positions at Apple, Urban Outfitters/Anthropologie, MicroWarehouse, Genesis Direct/ProTeam, and CDA Computer Sales.

Table of Contents

1. Understanding Email Marketing Today.

2. The Five Critical Elements of Every Email You Create.

3. Getting Ready to Build Your Email Marketing Efforts.

4. What Happens Once You Send Your Email.

5. Eight Key Drivers of Your Email Campaign.

6. Month 1: Preparing Your Email Marketing Strategy.

7. Month 2: Ensuring Success as You Send Your Emails.

8. Month 3: The Bells and Whistles Email.

9. Getting Ready for Year 2 and Beyond.

Product Details

ISBN:
9780470386736
Author:
Mullen, Jeanniey
Publisher:
Sybex
Foreword by:
Gilmour, David
Foreword:
Gilmour, David
Author:
Daniels, David
Author:
Daniels, David J.
Author:
Gilmour, David
Subject:
Internet - General
Subject:
Internet marketing
Subject:
Telemarketing
Subject:
E-Commerce - Internet Marketing
Subject:
Industries - Retailing
Subject:
developing an effective e-mail marketing strategy
Subject:
digital marketing initiative
Subject:
strategically using e-mail
Subject:
implementing an e-mail marketing strategy
Subject:
step-by-step approach to e-mail marketing
Subject:
crafting an e-mail marketing strategy
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e-mail marketing experts
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the roles of e-mail
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components of a successful e-mail campaign
Subject:
e-mail tools
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tracking an e-mail campaign
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evaluating an e-mail marketing campaign
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alternate marketing initiatives
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e-mail marketing plan
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e-mail marketing tutorial
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Co
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mponents of a successful e-mail campaign
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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Internet Business
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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Business - General
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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, tracking an e-mail campaign, evaluating an e-mail marketing campaign, alternate marketing initiatives, e-mail marketing plan, e-mail marketing tutorial
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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mail campaign, e-mail tools, tracking an e-mail campaign, evaluating an e-mail marketing campaign, alternate marketing initiatives, e-mail marketing plan, e-mail marketing tutorial
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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rketing, crafting an e-mail marketing strategy, e-mail marketing experts, the roles of e-mail, components of a successful e-mail campaign, e-mail tools, tracking an e-mail campaign, evaluating an e-mail marketing campaign, alternate marketing initiatives,
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
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E-mail marketing, developing an effective e-mail marketing strategy, digital marketing initiative, strategically using e-mail, implementing an e-mail marketing strategy, step-by-step approach to e-mail marketing, crafting an e-mail marketing strategy, e-m
Copyright:
Publication Date:
November 2008
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
360
Dimensions:
9.20x7.28x.65 in. 1.01 lbs.

Related Subjects

Business » General
Business » Management
Business » Writing
Computers and Internet » Internet » Marketing
Computers and Internet » Networking » General

Email Marketing: An Hour a Day Used Trade Paper
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$14.95 In Stock
Product details 360 pages Sybex - English 9780470386736 Reviews:
"Synopsis" by , If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
"Synopsis" by , Email Marketing: An Hour a Dayis the ultimate guide to crafting a successful email marketing strategy. Written by renowned email marketing experts, this book clearly explains important email marketing concepts, trends, and best practices before laying out a day-by-day, task-by-task plan for developing, managing, and measuring a successful email marketing plan. The hour-a-day approach makes what can be an overwhelming task feel approachable – perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with developing an email marketing strategy.

The first part of the book lays the foundation with a quick survey of the current landscape, key discussions of the five roles of email, an in-depth exploration of the eight core components of a successful email campaign, and a look at the analytics framework. The perfectly paced book then steps readers through all the components of creating a successful strategy, including evaluating tools and resources, budgeting, integrating with other marketing initiatives, acquisition, opt-in processes, tracking, testing, templates, personalization, measuring, and reporting. Once readers understand these essentials, the authors explore video and audio enabled emails, strategies for mobile devices, and how to leverage social networks in their overall email marketing plan.

Full of interesting case studies, step-by-step guides, checklists, quizzes, and hands-on tutorials, this book is sure to help marketers and advertisers at all levels develop, implement, and measure successful email marketing campaigns.

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