We Need Diverse Ya Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Q&A | June 8, 2015

    Owen Sheers: IMG Powell's Q&A: Owen Sheers



    Describe your latest book. I Saw a Man is a contemporary novel set between London, New York, Nevada, and Wales. The book opens with Michael Turner,... Continue »
    1. $18.17 Sale Hardcover add to wish list

      I Saw a Man

      Owen Sheers 9780385529075

    spacer

Starting an Online Business All-In-One Desk Reference for Dummies

by

Starting an Online Business All-In-One Desk Reference for Dummies Cover

 

Out of Print

Synopses & Reviews

Publisher Comments:

Boost your bottom line with your $25 Google AdWords credit — see inside

Get your share of the online business with the information in this complete, fully updated reference. Learn to create a business plan, build a customer-friendly site, set up shop on Second Life®, keep your books, and promote your business — the free $25 Google AdWords gift card inside will help with that!

  • Plan for success — build a business plan that translates your ideas into a profitable enterprise
  • Account for taxes — choose software to help you manage taxes, balance sheets, and all that accounting stuff

  • Site efficiency — create a Web site that helps your business make money

  • All in order — find out how to fill orders, pack and ship merchandise, and manage stock

  • Safety first — create, budget for, and implement a plan to protect vital computer equipment

  • Spread the word — explore the PR and advertising tools that best promote your business online

  • Virtually real — discover what sells best in Second Life and how to earn real money from your virtual store

  • Maximize exposure — use m-commerce, Yahoo! Small Business, and other options

Open the book and find:

  • Successful mobile marketing techniques
  • How to sell through niche communities

  • Tips for designing your Web store

  • How to get the most benefit from product reviews

  • Ten valuable functions of Yahoo! Merchant Solutions

  • Special marketing tools for nonprofit organizations

  • How to turn Linden dollars into U.S. currency

? Your free $25 Google AdWords gift card

Synopsis:

If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life.

Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:

  • Build a business plan that translates your ideas into a profitable enterprise
  • Choose software to help you manage taxes, balance sheets, and other accounting chores
  • Create a Web site that helps your business make money
  • Fill orders, pack and ship merchandise, and manage stock
  • Set up, budget for, and implement a plan to protect vital computer equipment
  • Use PR and advertising tools that best promote your business online, including Google AdWords
  • Choose what sells best in Second Life and earn real money from your virtual store
  • Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques

Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

Synopsis:

The new version of a bestseller, covering social media marketing, mobile Internet, and more!

A new online business starts every 10 seconds in the US. Following the success of the first edition, this book combines 11 quick reference guides into one terrific value for online entrepreneurs. This savvy guide covers everything readers need to know about starting and running their online business. Thoroughly updated, this new edition features up-to-date information on using social media sites such as MySpace and Facebook for a viral marketing campaign; leveraging localized search, mobile marketing, and online classified ads; and a new chapter on marketing and selling in Second Life.

Shannon Belew (Huntsville, AL) is the co-owner of several online businesses. Joel Elad (Los Angeles, CA) is a regular contributor to Smartbiz.com who cofounded his first online business at UCLA in 1993.

About the Author

Shannon Belew is co-owner of several online businesses including Bizoffice.com, a nationally recognized, award-winning global provider of resources for small and home businesses. Joel Elad is the author of Web Stores Do-It-Yourself For Dummies. He started his first online business in 1993.

Table of Contents

Introduction.

Book I: Online Business Basics.

Chapter 1: Starting from Scratch.

Chapter 2: Turning Internet Dreams into Reality.

Chapter 3: Getting Real: Creating a Usable Business Plan.

Chapter 4: Finding Money to Fund Your Online Start-Up.

Chapter 5: Creating Policies to Protect Your Web Site.

Chapter 6: Setting Up Shop: Everything You Need for Online Efficiency.

Book II: Legal and Accounting.

Chapter 1: Minding the Law.

Chapter 2: Choosing the Right Foundation: From Partnerships to Corporations.

Chapter 3: The Trademark-and-Copyright Two-Step.

Chapter 4: Accounting for Taxes (And Then Some).

Book III: Web Site Design.

Chapter 1: What’s in a (Domain) Name?

Chapter 2: Designing Customer-Friendly Sites.

Chapter 3: Building a Site without Spending a Fortune.

Chapter 4: Finding the Host with the Most.

Chapter 5: Writing Content that Search Engines Want to See.

Chapter 6: Lights, Camera, Action! Taking Your Site Live.

Book IV: Online and Operating.

Chapter 1: Determining Your Revenue Model.

Chapter 2: Making Money with Affi liate Programs.

Chapter 3: Turning Information into Profi t, from e-Books to Webinars.

Chapter 4: Paying Up with the Right Payment Options.

Chapter 5: Putting the (Shopping) Cart before the Horse.

Chapter 6: Taking Inventory.

Chapter 7: Fulfi lling Expectations and Orders.

Book V: Internet Security.

Chapter 1: Understanding Security and Your Risks.

Chapter 2: Developing a Security Plan.

Chapter 3: Attacked! What to Expect from the Net-Thief.

Chapter 4: Securing Your Site and Your Business.

Chapter 5 : Overcoming Security Concerns in the Wireless World.

Book VI: Boosting Sales.

Chapter 1: Driving Traffi c, Driving Sales.

Chapter 2: Special-Edition Public Relations for the Web.

Chapter 3: Web Marketing at Work.

Chapter 4: Converting Browsers to Buyers.

Chapter 5: Analyzing and Monitoring Your Customers.

Chapter 6: Mastering Search Engines, Optimization, and Rankings.

Book VII: Retail to E-Tail.

Chapter 1: Knowing When to Put Your Store Online.

Chapter 2: Understanding the Differences between Real and Virtual Customers.

Chapter 3: Window Dressing for the Online Display.

Chapter 4: Making In-Store Customers Loyal Online Shoppers.

Chapter 5: Staying Local, Getting Mobile with M-Commerce.

Chapter 6: Troubleshooting the Transition to E-Tail.

Book VIII: Storefront Selling.

Chapter 1: Instant E-Commerce with Storefronts.

Chapter 2: Mastering the Amazon.

Chapter 3: Let’s Hear It for Yahoo!

Chapter 4: Making eBay THE Way.

Chapter 5: New Storefronts, New Opportunities.

Book IX: Fundraising Sites.

Chapter 1: Raining Donations: Why Not-for-Profi t Is Big Business Online.

Chapter 2: Adding Online Moneymakers to an Existing Site.

Chapter 3: Getting the Donor Base to Come to You.

Chapter 4: More Online Marketing Strategies for Nonprofits.

Chapter 5: Legal Considerations for Nonprofi t Organizations.

Book X: Niche E-Commerce.

Chapter 1: Discovering Niche Markets.

Chapter 2: Discovering Niche Trends That Pay: Children and Boomers.

Chapter 3: Blogging for Profit.

Chapter 4: Socializing (And Profi ting) in Second Life.

Book XI: E-Commerce Advanced.

Chapter 1: Overhauling the Business.

Chapter 2: Redesigning to Win New Customers.

Chapter 3: Expanding Products to Increase Stagnant Sales.

Chapter 4: Bringing Former Customers (Back) Home.

Chapter 5: Revisiting Marketing Strategies.

Chapter 6: Hiring Experts to Get Business Rolling Again.

Chapter 7: Transitioning a Small Site into Big Business.

Index.

Product Details

ISBN:
9780470431962
Author:
Belew, Shannon
Publisher:
For Dummies
Author:
el Elad
Author:
Jo
Author:
Elad, Joel
Subject:
Small Business - General
Subject:
Small Business
Subject:
starting an online business
Subject:
Entrepreneurship
Subject:
selling online
Subject:
online marketing
Subject:
niche marketing
Subject:
social media marketing
Subject:
marketing through MySpace
Subject:
marketing through Second Life
Subject:
marketing through Facebook
Subject:
New Business Enterprises
Subject:
Electronic Commerce
Subject:
Business enterprises -- Computer networks.
Subject:
Business - Small Business
Subject:
Internet Business
Subject:
Online business, starting an online business, entrepreneurship, selling online, online marketing, niche marketing, social media marketing, marketing through MySpace, marketing through Second Life, marketing through Facebook
Subject:
Online business, starting an online business, entrepreneurship, selling online, online marketing, niche marketing
Subject:
, social media marketing, marketing through MySpace, marketing through Second Life, marketing through Facebook
Copyright:
Edition Description:
WebSite Associated w/Book
Series:
For Dummies
Publication Date:
March 2009
Binding:
Online electronic file accessible through online networks
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
840
Dimensions:
9.20x7.30x1.90 in. 2.70 lbs.

Other books you might like

  1. Not Taco Bell Material: A Memoir Used Hardcover $14.50

Related Subjects

Business » Small Businesses » General
Business » eCommerce
Computers and Internet » Internet » Building a Website
Computers and Internet » Internet » General
Computers and Internet » Internet » Marketing

Starting an Online Business All-In-One Desk Reference for Dummies Used Trade Paper
0 stars - 0 reviews
$14.50 In Stock
Product details 840 pages For Dummies - English 9780470431962 Reviews:
"Synopsis" by , If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life.

Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to:

  • Build a business plan that translates your ideas into a profitable enterprise
  • Choose software to help you manage taxes, balance sheets, and other accounting chores
  • Create a Web site that helps your business make money
  • Fill orders, pack and ship merchandise, and manage stock
  • Set up, budget for, and implement a plan to protect vital computer equipment
  • Use PR and advertising tools that best promote your business online, including Google AdWords
  • Choose what sells best in Second Life and earn real money from your virtual store
  • Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques

Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

"Synopsis" by , The new version of a bestseller, covering social media marketing, mobile Internet, and more!

A new online business starts every 10 seconds in the US. Following the success of the first edition, this book combines 11 quick reference guides into one terrific value for online entrepreneurs. This savvy guide covers everything readers need to know about starting and running their online business. Thoroughly updated, this new edition features up-to-date information on using social media sites such as MySpace and Facebook for a viral marketing campaign; leveraging localized search, mobile marketing, and online classified ads; and a new chapter on marketing and selling in Second Life.

Shannon Belew (Huntsville, AL) is the co-owner of several online businesses. Joel Elad (Los Angeles, CA) is a regular contributor to Smartbiz.com who cofounded his first online business at UCLA in 1993.

spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.