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Bible #584: Seo: Search Engine Optimization Bible

by

Bible #584: Seo: Search Engine Optimization Bible Cover

 

Synopses & Reviews

Publisher Comments:

Expanded and revised to cover even more SEO-specifics, including information on how to write SEO-friendly tags and case studies about actual companies that have implemented the exact techniques drawn from first edition of the SEO Bibleto improve their web site rankings in search engines. SEO Bible, 2Ehelps organizations and business in the small- to mid-sized market optimize their search results and capture more traffic and exposure for their products and services. The book includes specific information about how to get listed in the major search engines, directories and indexes as well as strategy suggestions to guide the planning and implementation of a successful SEO campaign. New information in this edition includes actual case studies of Web sites that have implemented the book’s specific SEO techniques to significantly improve search rankings, along with detailed advice on how to write an SEO-friendly tag for maximum exposure. The SEO Bibleis designed to be the only SEO resource that an individual needs to plan and implement a successful SEO program. It includes callouts with additional tips to help the reader find the shortest route to success. Sidebars provide additional information and point readers to additional resources that will help them better understand aspects of SEO. Interviews with 16 executives from top search companies help readers understand how search is valuable for far more than traffic and what to expect for the future of search engine optimization. Additional appendices show the reader all of the specifics needed to create successful listings with Google, MSN, and Yahoo! and explain some of the most commonly available SEO tools and software applications.

Topics Covered:

Creating an SEO Plan

Building Your Site

Pay-Per-Click and SEO

Tagging your Site

The Content Puzzle

Behavioral Targeting

The role of links and linking

Adding your Site to directories

Inclusion Services

Robots, Spiders, and Crawlers

Automating SEO Optimization

Maintaining SEO

After the Launch

Analyzing your Success Rates

Planning Worksheets.

Synopsis:

Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.

  • Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
  • Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
  • Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
  • Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

Synopsis:

Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategiesFind out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaignTake advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankingsDiscover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo ; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

About the Author

Jerri L. Ledford has been a freelance business technology writer for more than 15 years. Over 750 of her articles, profiles, news stories, and reports have appeared online and in print. She also develops and teaches technology training courses for such companies as IBT Financial, Hewlett Packard, Sony, and CNET. She is the author of fifteen books including Google AdSense for Dummies and Google Analytics 2.0.

Table of Contents

Introduction.

Part I Understanding SEO.

Chapter 1: Search Engine Basics.

Chapter 2: The Theory of Long Tail Search.

Chapter 3: Creating anSEO Plan.

Part II SEO Strategies.

Chapter 4: BuildingYour Site for SEO.

Chapter 5: Keywords andYourWebSite.

Chapter 6: Pay-per-Click and SEO.

Chapter 7: Maximizing Pay-per-Click Strategies.

Chapter 8: Increasing Keyword Success.

Chapter 9: Understanding and UsingCampaign Targeting.

Chapter 10: Managing Keyword and Pay-per-Click Campaigns.

Chapter 11: Keyword Tools and Services.

Chapter 12: Tagging Your Web Site.

Chapter 13: The Content Piece of thePuzzle.

Chapter 14: UsingC ommunities to Improve SEO.

Chapter 15: Understanding the Role of Links and Linking.

Part III Optimizing Search Strategies.

Chapter 16: Adding Your Site to Directories.

Chapter 17: Pay-for-Inclusion Services.

Chapter 18: Robots, Spiders, and Crawlers.

Chapter 19: The Truth About SEO Spam.

Chapter 20: Adding Social-Media Optimization.

Chapter 21: Mobile Search Engine Optimization.

Chapter 22: Monetizing Traffic As an SEO Strategy.

Chapter 23: Plugging into SEO.

Part IV Maintaining SEO.

Chapter 25: SEO Beyond the Launch.

Chapter 26: Analyzing Success.

Part V Appendices.

Appendix A: Optimization for Major Search Engines.

Appendix B: Industry Interviews.

Appendix C: SEO Software, Tools, and Resources.

Appendix D:Worksheets.

Glossary.

Index.

Product Details

ISBN:
9780470452646
Author:
Ledford, Jerri L
Publisher:
Wiley
Author:
Ledford, Jerri L.
Subject:
Internet - General
Subject:
Web search engines
Subject:
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Subject:
General-General
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Copyright:
Edition Description:
WebSite Associated w/Book
Series:
Bible
Series Volume:
584
Publication Date:
May 2009
Binding:
Electronic book text in proprietary or open standard format
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
450
Dimensions:
236.2 x 188 x 29 mm 27.2 oz

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Bible #584: Seo: Search Engine Optimization Bible Used Trade Paper
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$19.50 In Stock
Product details 450 pages John Wiley & Sons - English 9780470452646 Reviews:
"Synopsis" by , Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.

  • Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies
  • Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign
  • Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings
  • Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

"Synopsis" by , Detailed, practical guide to increasing your Web traffic through better search results

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more.Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategiesFind out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaignTake advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankingsDiscover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo ; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works

If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.

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