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Starting an Online Business for Dummies (For Dummies)

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Starting an Online Business for Dummies (For Dummies) Cover

 

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Synopses & Reviews

Publisher Comments:

Start a new endeavor and open your own online business quickly and easily

Armed with a computer, an Internet connection, and a good idea — but hesitant to take that first step toward making money online? Starting an Online Business For Dummies gives you confidence by providing you with essential advice and up-to-date trends in e-commerce, all aimed at helping you make money online.

  • Mind your own business — discover the latest strategies for promoting your business and outdoing the competition

  • Getting to know you — identify your customers, get to know the marketplace, and establish a unique visual identity

  • Outta site — get the most from your Web host, update your site to keep customers interested, and use tools to jazz things up

  • The way to pay — choose an online payment system, set up secure credit card payments, and verify credit card data

  • On the level — protect your domain name, figure out if a trademark is available, and explore legal issues you need to know

  • Go straight to the source — sell on consignment, work with a wholesaler, or buy direct from around the globe

  • Stand out in the crowd — increase your Web presence with search engine optimization, Web marketing, and social media tools

  • No Web site? No problem — sell goods via eBay® auctions, Craigslist®, CafePress®, and other online marketplaces

Open the book and find:

  • Guidance for creating an e-business plan

  • Tips for making your site easily searchable

  • The basics of online business accounting

  • Advice for optimizing the shopping experience

  • Ways to advertise with YouTube®, Twitter®, Facebook®, and blogs

  • Pointers for maximizing Google's tools

  • The essentials of opening an eBay store

  • Ways to find products to sell or to work with wholesalers

Learn to:

  • Identify a market need and choose the right Web hosting service

  • Enhance site security and boost your customer service

  • Improve your site's search rankings

  • Market your business through social media

Synopsis:

The nuts-and-bolts for building your own online business and making it succeed

Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.

Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.

  • Dives into all aspects of starting and establishing an online business, including the very latest big trends
  • Highlights business issues that are of particular concern to online businesses
  • Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more
  • Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs
  • Shows you specific types and examples of successful online businesses
  • Provides the latest on B2B Web site suppliers, such as AliBaba.com

Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

About the Author

Greg Holden is the founder of Stylus Media, which specializes in creating Web pages for small businesses. He is the author of nearly 50 books on computers and the Internet that provide readers with the knowledge, skills, and tools they need to expand their operations into the Internet.

Table of Contents

Introduction.

Part I: Launching Your Online Business.

Chapter 1: What's New: The Latest Tools and Strategies for Your Online Business.

Chapter 2: Opening Your Own Online Business in Ten Easy Steps.

Chapter 3: Choosing and Equipping Your New E-Business.

Chapter 4: Selecting Your E-Commerce Host and Design Tools.

Part II: Establishing and Organizing Your Online Business.

Chapter 5: Organizing Your Business Presence and Attracting Customers.

Chapter 6: Making Shopping Easy on Your E-Commerce Site.

Chapter 7: Accepting Payments.

Chapter 8: Providing Customer Service with a Virtual Smile.

Chapter 9: Sourcing Worldwide for Your Business.

Part III: Building Traffic through Social Networking and More.

Chapter 10: Advertising and Publicity: The Basics.

Chapter 11: Search Engine Optimization.

Chapter 12: Selling on Craigslist, Amazon.com, and CafePress.

Part IV: Expanding beyond Your Own Web Site.

Chapter 13: Running a Business with Online Auctions.

Chapter 14: Taking Advantage of Google’s Tools.

Chapter 15: Spreading the Word on Facebook, Twitter, and Blogs.

Part V: Keeping Your Business Legal And Fiscally Responsible.

Chapter 16: Keeping It All Legal.

Chapter 17: Online Business Accounting Tools.

Part VI: The Part of Tens.

Chapter 18: Ten Must-Have Features for Your Web Site.

Chapter 19: Ten E-Commerce Marketplaces Worth Exploring.

Index.

Product Details

ISBN:
9780470602102
Author:
Holden, Greg
Publisher:
For Dummies
Subject:
Internet - General
Subject:
Entrepreneurship
Subject:
New Business Enterprises
Subject:
Electronic Commerce
Subject:
Web site development
Subject:
Business-Start Up Business
Subject:
Internet Business
Subject:
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
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Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Subject:
Starting on online business for dummies, building an online business, books on online business, how to start an online business, business guides, business books, guide to starting your own business, guide to starting your own online business, tips on star
Copyright:
Edition Description:
WebSite Associated w/Book
Series:
For Dummies
Publication Date:
20100615
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Illustrations:
Y
Pages:
432
Dimensions:
9.28x7.38x.91 in. 1.38 lbs.

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Related Subjects

Business » Small Businesses » General
Business » Start Up Business
Business » eCommerce
Computers and Internet » Internet » Building a Website
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing
Computers and Internet » Internet » eCommerce
Science and Mathematics » Biology » General

Starting an Online Business for Dummies (For Dummies) Used Trade Paper
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$10.50 In Stock
Product details 432 pages For Dummies - English 9780470602102 Reviews:
"Synopsis" by , The nuts-and-bolts for building your own online business and making it succeed

Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help.

Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape.

  • Dives into all aspects of starting and establishing an online business, including the very latest big trends
  • Highlights business issues that are of particular concern to online businesses
  • Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more
  • Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs
  • Shows you specific types and examples of successful online businesses
  • Provides the latest on B2B Web site suppliers, such as AliBaba.com

Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

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