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Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »
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    Juliet's Nurse

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Resonate: Present Visual Stories That Transform Audiences

by

Resonate: Present Visual Stories That Transform Audiences Cover

 

Synopses & Reviews

Publisher Comments:

By leveraging techniques normally reserved for cinema and literature, Resonate reveals how to transform any presentation into an engaging journey. You will discover how to understand your audience, create persuasive content, and elicit a groundswell response.

With Resonate, you'll be able to:

  • Leverage the hidden story structures inherent in great communication
  • Connect with your audience empathetically
  • Create captivating content
  • Craft ideas that get repeated
  • Inspire enthusiasm and support for your vision

"Finally! Someone has incorporated the power of story into presentations!"
Damon Lindelof, Co-creator of LOST

"To write a book about effective and inspiring communication is a challenge because it has to demonstrate what it advocates. Nancy Duarte has certainly done that. Compelling. Convincing. Utterly practical. This is a gem!"
Patrick Lencioni, President, The Table Group Author, The Five Dysfunctions of a Team

"Few things excite me more than a great communicator—something I've wanted to be ever since I ran for president of the seventh grade. While I think I've come a long way on that journey, I never fully understood what it takes to be a world-class communicator until I read Nancy Duarte's Resonate. Read this book, absorb this book, practice what it preaches, and you'll be on your way to being a great communicator. Thanks, Nancy."
—Ken Blanchard, Co-author of The One Minute Manager, Recipient of Golden Gavel Award

Synopsis:

Duarte reveals the underlying story form of all great presentations that willnot only create impact, but will move people to action.

Synopsis:

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.

Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.

  • Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth
  • Focuses on content development methodologies that are not only fundamental but will move people to action
  • Upends the usual paradigm by making the audience the hero and the presenter the mentor
  • Shows how to use story techniques of conflict and resolution

Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

Synopsis:

Presentations are meant to inform, inspire, and persuade audiences. Unfortunately all too often audiences leave feeling like they've wasted their time or somehow missed the point completely. And prettying-up the pictures won't cure the systemic flaws in the message. Truly great messages resonate with the audience and move to action through transformation.

Just as the author's first book helped presenters become visual communicators, her follow-up book helps presenters resonate with their audience. The author's approach is simple: building a presentation today is a bit like writing a documentary. You have important information to convey, but if it isn't wrapped in a human, compelling story, people won't join your cause. By focusing on the audience as the hero and the presenter as the mentor it flips the paradigm. Then, by using story techniques of conflict and resolution, the presentation will activate audiences towards your objectives.

About the Author

Since 1988, Nancy Duarte's award-winning firm has created over a quarter of a million presentations that have shaped the perception of the world's leading brands and thought leaders. Duarte Design is one of the largest design firms and woman-owned businesses in Silicon Valley, and its clients include: Adobe, Cisco, Citrix, Food Network, Facebook, GE, Google, Al Gore, HP, Kaiser Permanente, McAfee, Microsoft, Nokia, Qualcomm, TED, and Twitter.

Table of Contents

Foreword (Dan Post).

Introduction.

1 Why Resonate?

Persuasion Is Powerful.

Resonance Causes Change.

Change Is Healthy.

Presentations Are Boring.

The Bland Leading the Bland.

People Are Interesting.

Facts Alone Fall Short.

Stories Convey Meaning.

You Are Not the Hero.

The Audience Is the Hero.

Resonance Rule #1.

2 Lessons from Myths and Movies.

Incorporate Story.

Drama Is Everything.

Story Templates Create Structure.

The Hero’s Journey Structure.

Crossing the Threshold.

The Contour of Communication.

The Beginning and Call to Adventure.

The Middle: Contrast.

Call to Action.

The End.

What Is a Sparkline?

Case Study: Benjamin Zander.

Zander’s Sparkline.

Resonance Rule #2.

3 Get To Know the Hero.

How Do You Resonate with These Folks?

Segment the Audience.

Case Study: Ronald Reagan.

Meet the Hero.

Meet the Mentor.

Create Common Ground.

Communicate from the Overlap.

Resonance Rule #3.

4 Define the Journey.

Preparing for the Audience’s Journey.

The Big Idea.

Plan the Audience’s Journey.

Tools for Mapping a Journey.

Acknowledge the Risk.

Address Resistance.

Make the Reward Worth It.

Case Study: General Electric.

Resonance Rule #4.

5 Create Meaningful Content.

Everything and the Kitchen Sink.

More Than Just Facts.

Don’t Be So Cerebral.

Contrast Creates Contour.

Transform Ideas Into Meaning.

Recall Stories.

Turn Information Into Stories.

Case Study: Cisco Systems.

Move from Data to Meaning.

Murder Your Darlings.

From Ideas to Messages.

Resonance Rule #5.

6 Structure Reveals Insights.

Establish Structure.

Make Sense.

Case Study: Richard Feynman.

Feynman’s Sparkline.

Order Messages for Impact.

Create Emotional Contrast.

Contrast the Delivery.

Putting Your Story on the Silver Screen.

Process Recap.

Resonance Rule #6.

7 Deliver Something they’ll Always Remember.

Create a S.T.A.R. Moment.

Case Study: Michael Pollan.

Repeatable Sound Bites.

Evocative Visuals.

Case Study: Pastor John Ortberg.

Ortberg’s Sparkline.

Case Study: Rauch Foundation.

Case Study: Steve Jobs.

Jobs’s Sparkline.

Resonance Rule #7.

8 There’s Always Room to Improve.

Amplify the Signal, Minimize the Noise.

Give a Positive First Impression.

Hop Down from Your Tower.

Value Brevity.

Wean Yourself from the Slides.

Balance Emotion.

Host a Screening with Honest Critics.

Case Study: Markus Covert, PhD.

Case Study: Leonard Bernstein.

Resonance Rule #8.

9 Change Your World.

Changing the World Is Hard.

Use Presentations to Help Change the World.

Don’t Use Presentations for Evil.

Enron’s Presentations During Implosion.

Gain Competitive Advantage.

Case Study: Martin Luther King Jr.

King’s Sparkline.

Case Study: Martha Graham.

Be Transparent So People See Your Idea.

You Can Transform Your World.

10 Inspiration Is Everywhere.

Case Study: Wolfgang Amadeus Mozart.

Sonata Sparkline.

Case Study: Alfred Hitchcock.

Case Study: E. E. Cummings.

Resonance Rule #9.

References.

Picture Credits.

Index.

Special Thanks.

Product Details

ISBN:
9780470632017
Author:
Duarte, Nancy
Publisher:
John Wiley & Sons
Subject:
Business Communication - Meetings & Presentations
Subject:
General Business & Economics
Subject:
Introductory Marketing
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
Business - General
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
Marketing - General
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g in public, presentation slides, captivating an audience, winning over an audience, slides for presentations, speech writing, how to give a speech, speeches, talking in public, good speeches
Subject:
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Subject:
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
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presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Subject:
presentations, visual communication, good presentation, give a good presentation, public speaking, persuade an audience, reach an audience, presentation anxiety, fear of presentations, fear giving a presentation, public persuasion, powerpoint presentation
Copyright:
Publication Date:
20101117
Binding:
TRADE PAPER
Language:
English
Pages:
272
Dimensions:
229 x 224 x 14.6 mm 26.176 oz

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Resonate: Present Visual Stories That Transform Audiences Used Trade Paper
0 stars - 0 reviews
$21.00 In Stock
Product details 272 pages John Wiley & Sons - English 9780470632017 Reviews:
"Synopsis" by , Duarte reveals the underlying story form of all great presentations that willnot only create impact, but will move people to action.
"Synopsis" by , Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action.

Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you'll convey your content with passion, persuasion, and impact.

  • Author has a proven track record, including having created the slides in Al Gore's Oscar-winning An Inconvenient Truth
  • Focuses on content development methodologies that are not only fundamental but will move people to action
  • Upends the usual paradigm by making the audience the hero and the presenter the mentor
  • Shows how to use story techniques of conflict and resolution

Presentations don't have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

"Synopsis" by , Presentations are meant to inform, inspire, and persuade audiences. Unfortunately all too often audiences leave feeling like they've wasted their time or somehow missed the point completely. And prettying-up the pictures won't cure the systemic flaws in the message. Truly great messages resonate with the audience and move to action through transformation.

Just as the author's first book helped presenters become visual communicators, her follow-up book helps presenters resonate with their audience. The author's approach is simple: building a presentation today is a bit like writing a documentary. You have important information to convey, but if it isn't wrapped in a human, compelling story, people won't join your cause. By focusing on the audience as the hero and the presenter as the mentor it flips the paradigm. Then, by using story techniques of conflict and resolution, the presentation will activate audiences towards your objectives.

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