Describe your latest work. When I started working on Plant-Thinking in 2008, I had no idea that the project would turn out to be as broad as it did....
Continue »
The newest edition of the leading introductory book on data mining, fully updated and revised
Who will remain a loyal customer and who won't? Which messages are most effective with which segments? How can customer value be maximized? This book supplies powerful tools for extracting the answers to these and other crucial business questions from the corporate databases where they lie buried. In the years since the first edition of this book, data mining has grown to become an indispensable tool of modern business. In this latest edition, Linoff and Berry have made extensive updates and revisions to every chapter and added several new ones. The book retains the focus of earlier editions—showing marketing analysts, business managers, and data mining specialists how to harness data mining methods and techniques to solve important business problems. While never sacrificing accuracy for the sake of simplicity, Linoff and Berry present even complex topics in clear, concise English with minimal use of technical jargon or mathematical formulas. Technical topics are illustrated with case studies and practical real-world examples drawn from the authors' experiences, and every chapter contains valuable tips for practitioners. Among the techniques newly covered, or covered in greater depth, are linear and logistic regression models, incremental response (uplift) modeling, naïve Bayesian models, table lookup models, similarity models, radial basis function networks, expectation maximization (EM) clustering, and swarm intelligence. New chapters are devoted to data preparation, derived variables, principal components and other variable reduction techniques, and text mining.
After establishing the business context with an overview of data mining applications, and introducing aspects of data mining methodology common to all data mining projects, the book covers each important data mining technique in detail.
This third edition of Data Mining Techniques covers such topics as:
How to create stable, long-lasting predictive models
Data preparation and variable selection
Modeling specific targets with directed techniques such as regression, decision trees, neural networks, and memory based reasoning
Finding patterns with undirected techniques such as clustering, association rules, and link analysis
Modeling business time-to-event problems such as time to next purchase and expected remaining lifetime
Mining unstructured text
The companion website provides data that can be used to test out the various data mining techniques in the book.
Synopsis:
The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems
Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately
Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more
Provides best practices for performing data mining using simple tools such as Excel
Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.
GORDON S. LINOFF and MICHAEL J. A. BERRY are the founders of Data Miners, Inc., a consultancy specializing in data mining. They have jointly authored two of the leading data mining titles in the field, Data Mining Techniques and Mastering Data Mining (both from Wiley). They each have decades of experience applying data mining techniques to business problems in marketing and customer relationship management.
For Marketing, Sales, and Customer Relationship Management
Author:
Linoff, Gordon S.
Author:
Berry, Michael J.
Publisher:
*Wiley Computer Publishing
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Database & Data Warehousing Technologies
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Computers-Reference - General
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Database
Subject:
data warehousing technologies
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining,
Subject:
guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data mining best practices, new data mining techniques, new data mining methods, how to perform data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Subject:
Data mining, data mining techniques, examples of data mining techniques, guide to data mining, guide to data mining techniques, introduction to data mining techniques, data mining methods, introduction to data mining methods, how to use data mining, data
Copyright:
2011
Publication Date:
20110412
Binding:
Electronic book text in proprietary or open standard format
Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
New Trade Paper
Gordon S. Linoff
0 stars -
0 reviews
$50.00
In Stock
Product details
888 pages
John Wiley & Sons -
English9780470650936
Reviews:
"Synopsis"
by Wiley,
The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems
Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately
Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more
Provides best practices for performing data mining using simple tools such as Excel
Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.
