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How to Conduct Your Own Survey

by

How to Conduct Your Own Survey Cover

 

Synopses & Reviews

Publisher Comments:

A nuts-and-bolts guide to conducting your own professional-quality surveys without paying professional fees. How can you gauge public support for a cause or test the market for a product or service? What are the best methods for validating opinions for use in a paper or dissertation? A well-documented survey is the answer. But what if you don’t have thousands of dollars to commission one? No problem. How to Conduct Your Own Survey gives you everything you need to do it yourself! Without any prior training, you can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step, down-to-earth language, Priscilla Salant and Don A. Dillman give you the tools you need to:
  • Determine which type of survey is best for you
  • Estimate the cost of your survey
  • Conduct mail, telephone, and face-to-face surveys
  • Draw accurate samples
  • Write effective questionnaires
  • Compile and report results
  • Avoid common survey errors
  • Find reliable outside assistance
  • And much more

Synopsis:

"How to Conduct Your Own Survey" gives readers everything needed to do it themselves. Without any prior training, they can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step language, Priscilla Salant and Don. A. Dillman provide the tools readers need.

Description:

Includes bibliographical references (p. 223-225) and index.

About the Author

PRISCILLA SALANT, M.A., is an Associate in Research at Washington State University. She provides research assistance to public and private nonprofit organizations and is the author of A Community Researcher's Guide to Rural Data. DON A. DILLMAN, Ph.D., is a Senior Survey Methodologist at the U.S. Bureau of the Census and Director of the Social and Economic Sciences Research Center at Washington State University. He is the author of the professional book, Mail and Telephone Surveys, also available from Wiley.

Table of Contents

Practical Surveys.

Cornerstones of a Quality Survey.

Deciding What Information You Need.

Choosing a Survey Method.

When and How to Select a Sample.

Writing Good Questions.

Questionnaire Design.

Setting Your Survey in Motion and Getting It Done.

From Questionnaires to Survey Results.

Reporting Survey Results.

Advice, Resources, and Maintaining Perspective.

References.

Index.

Product Details

ISBN:
9780471012733
With:
Dillman, Don A.
Author:
Dillman, Don A.
Author:
Salant, Priscilla
Author:
Salant, P.
Publisher:
Wiley
Location:
New York :
Subject:
General
Subject:
Reference
Subject:
Small Business
Subject:
Research
Subject:
Social sciences
Subject:
Entrepreneurship
Subject:
Social surveys
Subject:
Surveys
Subject:
Small Business - General
Subject:
Statistics
Subject:
Social sciences -- Research.
Subject:
Business Statistics & Math
Subject:
Business - Small Business
Copyright:
Series Volume:
2419
Publication Date:
19941110
Binding:
Electronic book text in proprietary or open standard format
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
256
Dimensions:
9.26x7.52x.75 in. 1.08 lbs.

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Related Subjects

Business » Marketing
Business » Small Businesses » General
Business » Start Up Business
Health and Self-Help » Self-Help » General
History and Social Science » Sociology » Reference and Methodology
Science and Mathematics » Chemistry » General
Science and Mathematics » Mathematics » Probability and Statistics » General
Science and Mathematics » Mathematics » Probability and Statistics » Statistics

How to Conduct Your Own Survey New Trade Paper
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$27.00 In Stock
Product details 256 pages John Wiley & Sons - English 9780471012733 Reviews:
"Synopsis" by , "How to Conduct Your Own Survey" gives readers everything needed to do it themselves. Without any prior training, they can learn expert techniques for conducting accurate, low-cost surveys. In step-by-step language, Priscilla Salant and Don. A. Dillman provide the tools readers need.
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