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Original Essays | September 18, 2014

Lin Enger: IMG Knowing vs. Knowing



On a hot July evening years ago, my Toyota Tercel overheated on a flat stretch of highway north of Cedar Rapids, Iowa. A steam geyser shot up from... Continue »
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1 Burnside Art- Graphic Arts Technique Manuals

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Newsletter Design: A Step-By-Step Guide to Creative Publications (Design & Graphic Design)

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Newsletter Design: A Step-By-Step Guide to Creative Publications (Design & Graphic Design) Cover

 

Synopses & Reviews

Publisher Comments:

Newsletter Design A Step-by-Step Guide to Creative Publications "Make it dramatic. Make it readable. Make it believable." Words of advice to those who plan, design, or edit newsletters from the author of Newsletter Design, Edward A. Hamilton. Follow the advice of this designer of world-renowned publications and your newsletter will never land in the junk-mail pile. You’ll learn techniques used by the most successful publications to attract readers and rivet their attention. Included in this step-by-step guide:
  • Planning visual content
  • Fast-paced journalistic writing
  • Forceful page layout
  • Eye-catching graphics
  • Strong, clear typography
  • Powerful photojournalism
  • Cost-wise production
From selecting a name, logotype, and cover design to going on press, every element of producing a stand-out newsletter is explained step-by-step in clear language. Principles are expressed in simple terms that apply equally to desktop publishing or traditional T-square and typewriter. Layouts that are cluttered and complex—or bland and austere—can sabotage even the best editorial ideas. The author shows you how to avoid the stock, "off-the-shelf look". You’ll learn to master simple but powerful page layout, sparkling typography that promotes clarity, strength and elegance. you’ll learn how to edit and design with compelling journalistic photographs and vivid graphics. In addition, the book introduces a twelve-part grid design that not only opens up new creative possibilities and relief from the standard three-column page, it works perfectly with computer coordinates. There’s plenty of support for desktop publishers using WordPerfect, Lotus, Adobe, and Quark. You’ll get tips for spicing up your pages with tables, charts, graphs, pictographs, and maps, using simple software programs. It’s all here. From logotype to printed pages, you won’t find a more readable, on-the-money guide to designing newsletters.

Synopsis:

Follow the advice of this thirty-year veteran of world-renowned publications, and you will forever remove your newsletter from the junk-mail pile. Numerous examples of the best newsletters from around the country are shown, each highlighted with interpretive text.

About the Author

About the Author Edward A. Hamilton has a distinguished record of achievement in the fields of publishing and communications. He is a former Art Director of Time-Life Books and LIFE International. With more than thirty year's design experience, his career has included: Picture Editor, Look magazine; consultant on worldwide publications to the U.S. Information Agency; Art Director, United Nations World magazine and newsletters; Chairman, AIGA National Committee on Education in the Graphic Arts; author of Graphic Design for the Computer Age and School Photo-Journalism. Recently, he was Director of Communications for a nationwide group of design schools where he was responsible for newsletters, magazine ads, films and TV promotion. Currently, Mr. Hamilton lectures and is consultant on publications and newsletters to major business and public relations clients. His work has been featured widely in design magazines in the U.S. and abroad.

Table of Contents

Planning a Newsletter.

Image and Identity.

The Act of Editing.

Writing to be Read.

Type and the Printed Word.

Layout on a Simple Track.

The Power of Pictures.

Information Graphics.

Production and Printing.

Designs for Study.

Bibliography.

Index.

Product Details

ISBN:
9780471285922
Author:
Hamilton, Edward A.
Publisher:
John Wiley & Sons
Author:
Hamilton, Edward A.
Location:
New York :
Subject:
Design
Subject:
Graphic Arts
Subject:
Design - Book
Subject:
Newsletters
Subject:
Graphic design
Subject:
Graphic Arts - General
Subject:
Book
Subject:
Graphic design (Typography)
Subject:
Newsletters -- Design.
Subject:
General-General
Copyright:
Edition Description:
Includes bibliographical references and index.
Series:
Design & Graphic Design
Publication Date:
October 1995
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
192
Dimensions:
9.88x7.08x.38 in. .76 lbs.

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Related Subjects

Arts and Entertainment » Architecture » General
Arts and Entertainment » Art » Graphic Arts » Graphic Arts Technique Manuals
Arts and Entertainment » Film and Television » Media
History and Social Science » Journalism » General
Reference » General

Newsletter Design: A Step-By-Step Guide to Creative Publications (Design & Graphic Design) Used Trade Paper
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$8.95 In Stock
Product details 192 pages John Wiley & Sons - English 9780471285922 Reviews:
"Synopsis" by , Follow the advice of this thirty-year veteran of world-renowned publications, and you will forever remove your newsletter from the junk-mail pile. Numerous examples of the best newsletters from around the country are shown, each highlighted with interpretive text.
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