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Principles of Color Design

by Wucius Wong

Comment on this title and you could win free books! Synopses & Reviews Table of Contents Comment on this title and you could win free books! ISBN13: 9780471287087 ISBN10: 0471287083 Condition: Worn Condition or Underlined All Product Details Only 1 left in stock at $9.95!

 

Synopses & Reviews

Publisher Comments:

This book provides a solid foundation for the development of personal color sense. The book explores basic principles of two-dimensional compositions, as well as the way color affects the apparents shape, size, position, and elements in a composition. This second edition has more than doubled in page count. Two new sections have been added: Digital Colors and Color Expression. 424 illus.

Synopsis:

A complete revision of what is considered the classic introduction to color for all graphic designers and artists. This book provides a solid foundation for the development of personal color sense, and a practical examination of the myriad effects that can be achieved with color.

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Table of Contents

DESIGN PRINCIPLES.

Planes.

Lines.

Points.

Formal Compositions.

Informal Compositions.

Space.

COLOR PRINCIPLES.

Black and White.

Neutral Colors.

Chromatic Colors.

Value.

Chroma.

Hue.

The Color Solid.

Complementary Hues.

Color Harmony.

Simultaneous Contrast.

Re-Examining the Color Circle.

COLOR DESIGN.

Designs with Value Gradations.

Designs with Chroma Gradations.

Designs with Hue Gradations.

Designs with Hue Mixtures.

Designs with Complementary Hues.

Designs with Unrelated Hues.

Developing a Color Scheme.

DIGITAL COLORS.

Color Lights.

Display of Colors and Images.

Painting on the Computer.

Drawing on the Computer.

Color Palettes.

Printing the Colors.

COLOR EXPRESSION.

Color Guides.

Using the Color Guides.

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Product Details

ISBN:

9780471287087

Author:

Wong, Wucius

Publisher:

John Wiley & Sons

Location:

New York

Subject:

Computer graphics

Subject:

Color in design

Subject:

Graphic Arts - Use of Color

Subject:

Color Theory

Subject:

Color

Subject:

Graphic Arts - Illustration

Subject:

Graphic design

Subject:

General-General

Copyright:

1997

Edition Number:

2

Series Volume:

15

Publication Date:

September 1996

Binding:

TRADE PAPER

Grade Level:

Professional and scholarly

Language:

English

Illustrations:

Yes

Pages:

224

Dimensions:

9.20x7.37x.48 in. 1.18 lbs.

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Related Subjects

Arts and Entertainment » Art » Color Theory
Arts and Entertainment » Art » Color and Perspective
Arts and Entertainment » Art » Illustration
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Principles of Color Design Used Trade Paper Wucius Wong

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Product details 224 pages John Wiley & Sons - 2010-01-26 English 9780471287087 Reviews:

"Synopsis" by Wiley, A complete revision of what is considered the classic introduction to color for all graphic designers and artists. This book provides a solid foundation for the development of personal color sense, and a practical examination of the myriad effects that can be achieved with color.