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Graphic Design: A Concise History (World of Art)

by

Graphic Design: A Concise History (World of Art) Cover

 

Synopses & Reviews

Publisher Comments:

This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political--witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others.

Synopsis:

A revised and expanded history surveying a vast range of media and including the technologically induced changes in graphic design since 1990. Starting with posters, advertising and corporate identity, it charts the development of word and image up to and including the impact of digital technology.

Synopsis:

From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right.

Product Details

ISBN:
9780500203477
Author:
Hollis, Richard
Publisher:
Thames & Hudson
Location:
New York
Subject:
History - General
Subject:
History
Subject:
Graphic Arts
Subject:
Commercial art
Subject:
Graphic Arts - General
Subject:
History : General
Subject:
Graphic arts -- History.
Subject:
Commercial art -- History.
Subject:
Art-History and Criticism
Copyright:
Edition Number:
2
Edition Description:
Second Edition
Series:
World of Art
Series Volume:
no. OPSW-ODFW-2000-1
Publication Date:
20020531
Binding:
TRADE PAPER
Language:
English
Illustrations:
Over 800 illustrations, 30 in color
Pages:
232
Dimensions:
8.3 x 6 x 0.7 in 1.09 lb

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Related Subjects

Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » History and Criticism
Arts and Entertainment » Art » Style and Design
Computers and Internet » Desktop Publishing » General
Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine

Graphic Design: A Concise History (World of Art) Used Trade Paper
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$9.95 In Stock
Product details 232 pages Thames & Hudson - English 9780500203477 Reviews:
"Synopsis" by , A revised and expanded history surveying a vast range of media and including the technologically induced changes in graphic design since 1990. Starting with posters, advertising and corporate identity, it charts the development of word and image up to and including the impact of digital technology.
"Synopsis" by , From its roots in the development of printing, graphic design has evolved as a means of identification, information, and promotion to become a profession and discipline in its own right.
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