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Forties Fashion: From Siren Suits to the New Lookby Jonathan Walford
Synopses & Reviews
Here is a definitive look at fashion in the 1940s--from French style under the Occupation and the "make do and mend" approach to wartime clothing shortages through the development of faux fabrics, the rise of American fashion houses, and the New Look of the post- war period.
The illustrations reveal the wide range of fashions and styles from the 1940s in North America, Europe, Australasia, and Japan. The lively text by fashion specialist Jonathan Walford details how fashion was considered not a frivolity but an aesthetic expression of circumstances in the 1940s. While Fascist states tried to create "national" styles before the war began, by 1940 the pursuit of beauty was promoted on both sides of the conflict as a patriotic duty. From prewar to postwar, we see attitudes emerge from period advertisements, images of real clothes, and firsthand accounts in contemporary publications. The result is a celebration of everything from practical and smart-looking attire for air raids (hooded capes with large pockets and siren suits) to street fashion and the creation of Christian Dior's "New Look" collection in 1947.
Book News Annotation:
Superb as a history of fashion, with many detailed examples of advertising, patterns, and workrooms as well as the garments themselves, this narrative contains much more, detailing the impact of World War II on the production of and expression in fashion in the war years. The forcible boycotting of Jewish clothing establishments in the 1930s and their replacement by "Aryan" designers and Nazi-approved designs are described, as are the expressions of nationalism, thrift, and resistance in the clothing of other countries, concluding with the breakthrough styles of Christian Dior. Walford founded the Fashion History Museum in Canada and is founding curator of the Bata Shoe Museum in Toronto. This is the paperback reprint of the hardback edition of 2008. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
Shows how fashion gave form to the anxieties and aspirations of the times. . . . Engrossing.Flipping through this book will provide endless hours of entertainment for swing dancers, retro-designers, and lovers of fashion history.
"A fascinating narrative... Great stories, remarkable acts of patriotism...mark the indomitable spirit of humanity."--Booklist
About the Author
Jonathan Walford was the founding curator of the Bata Shoe Museum in Toronto and a founder of the Fashion History Museum in Canada. His previous books include Forties Fashion. He lives in Canada.
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