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Advertising Is Dead: Long Live Advertising!

by

Advertising Is Dead: Long Live Advertising! Cover

 

Synopses & Reviews

Publisher Comments:

The first overview of the revolutionary advertising techniques and media needed to successfully reach today's consumer.

Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats, and the power that media fragmentation and technology give to consumers to tune out the noise.

The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient. This book is the first to harness them into an integrated communications approach, as Tom Himpe explains and illustrates:

• the four driving forces for getting close to the consumer: be personal; go where the competition isn't; make the brand invisible; be unpredictable;

• the eight techniques—from consumer involvement to harnessing the power of the senses—for employing these driving forces, illustrated with campaigns from across the world;

• the four types of campaign that make use of this new knowledge. 435 color illustrations.

Synopsis:

Subtitled, "Over 200 Inspiring Campaigns For The New Marketplace". As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes.

About the Author

Tom Himpe is a European strategic planner on key brands. Will Collin is founding partner of the award-winning UK agency Naked Communications.

Product Details

ISBN:
9780500513149
Subtitle:
Long Live Advertising!
Publisher:
Norton
Introduction:
Collin, Will
Foreword:
Collin, Will
Author:
Collin, Will
Author:
Himpe, Tom
Subject:
General
Subject:
Advertising
Subject:
Commercial - Advertising
Subject:
Advertising & Promotion
Subject:
Commercial - Illustration
Publication Date:
20061030
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
224
Dimensions:
11 x 10 in

Related Subjects

Arts and Entertainment » Art » Advertising and Display
Arts and Entertainment » Art » Graphic Design

Advertising Is Dead: Long Live Advertising!
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Product details 224 pages Thames & Hudson - English 9780500513149 Reviews:
"Synopsis" by , Subtitled, "Over 200 Inspiring Campaigns For The New Marketplace". As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes.
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