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Original Essays | August 21, 2014

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    Richard Bausch 9780307266262

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Goodvertising: Creative Advertising That Cares

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Goodvertising: Creative Advertising That Cares Cover

 

Synopses & Reviews

Publisher Comments:

Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand’s corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given. Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters—Transparency, Connection, Simplicity, Collaboration, Passion, Creativity, Contagiousness, Generosity, Insight, and Full Commitment—it both inspires through great work and explains the principles involved. Over ninety campaigns in a full array of media channels are featured, and each is accompanied by a detailed commentary on the work. Including interviews and insights from leading advertising strategists, the book provides a comprehensive overview for professional advertising creatives, brand strategists, or anyone who works with a brand that values truth, trust, and responsibility.

Synopsis:

Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Express

About the Author

Thomas Kolster, founder of the creative agency Inkognito, is a Danish media and advertising strategist and the recipient of several international awards .

Product Details

ISBN:
9780500516263
Author:
Kolster, Thomas
Publisher:
Thames & Hudson
Subject:
Advertising & Promotion
Subject:
Business-Advertising
Copyright:
Publication Date:
20121031
Binding:
HARDCOVER
Language:
English
Illustrations:
400 color illustrations
Pages:
256
Dimensions:
11 x 9.5 in

Related Subjects

Arts and Entertainment » Art » Advertising and Display
Business » Advertising

Goodvertising: Creative Advertising That Cares New Hardcover
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Product details 256 pages Thames & Hudson - English 9780500516263 Reviews:
"Synopsis" by , Thought-provoking and innovative: responsible advertising by brands and charities worldwide, including Volkswagen, FIAT, Unilever, UNESCO, Greenpeace, Michelin, HP, and American Express
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