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Original Essays | February 8, 2012

Kent Hartman: IMG A Raider by Any Other Name

2 comments By Kent Hartman

Perhaps you are aware of the fact that there is an oddly popular trivia game floating around that a group of clever (and likely bored) college... Continue »
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    The Wrecking Crew: The Inside Story of Rock and Roll's Best-Kept Secret

    Kent Hartman 9780312619749
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1 Hawthorne Business- Marketing

Advertising the American Dream: Making Way for Modernity

by Roland Marchand

Advertising the American Dream: Making Way for Modernity Cover

 

Synopses & Reviews

Publisher Comments:

"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."--Michael Schudson, University of California, San Diego

"This work illuminates some of the most important developments in twentieth-century America."--T.J. Jackson Lears, Rutgers University

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About the Author

Roland Marchand (1933-1997) was Professor of History at the University of California, Davis, and authored numerous works on American cultural history.
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Product Details

ISBN:
9780520058859
Author:
Marchand, Roland
Publisher:
University of California Press
Location:
Berkeley :
Subject:
General
Subject:
United states
Subject:
Advertising & Promotion
Subject:
Customs & Traditions
Subject:
Social conditions
Subject:
Advertising
Subject:
Unated states
Subject:
Social mobility
Subject:
United States - General
Subject:
Business-Advertising
Copyright:
1986
Edition Number:
1st pbk. print.
Edition Description:
Trade paper
Series Volume:
2903-4F
Publication Date:
19860931
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
xxii, 448 p.
Dimensions:
9.94x6.86x1.03 in. 2.06 lbs.
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