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Data, a Love Story: How I Gamed Online Dating to Meet My Matchby Amy Webb
Synopses & Reviews
A lively, thought-provoking memoir about how one woman cracked the "code" of online dating sites like JDate, OKCupid and eHarmony and met her eventual husband.
After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck: It wasnt that her standards were too high, as women are often told, but that she wasnt evaluating the right data in suitors profiles. That night Webb, an award-winning journalist and digital-strategy expert, made a detailed, exhaustive list of what she did and didnt want in a mate. The result: seventy-two requirements ranging from the expected (smart, funny) to the super-specific (likes selected musicals: Chess, Les Misérables. Not Cats. Must not like Cats!).
Next she turned to her own profile. In order to craft the most compelling online presentation, she needed to assess the competition—so she signed on to JDate again, this time as a man. Using the same gift for data strategy that made her company the top in its field, she found the key words that were digital man magnets, analyzed photos, and studied the timing of womens messages, then adjusted her (female) profile to make the most of that intel.
Then began the deluge—dozens of men wanted to meet her, men who actually met her requirements. Among them: her future husband, now the father of her child.
Forty million people date online each year. Most dont find true love. Thanks to Data, a Love Story, their odds just got a whole lot better.
"In this insightful, funny journey through online dating, Webb, a compulsively organized journalist and digital strategist, tries to find the perfect man by putting herself in his shoes. After the end of a relationship, Webb develops a 1,500-point ranking system for her ideal partner, but she can't seem to find him. In an elaborate masquerade, she creates a fake JDate profile — as a man — to discover what kind of woman seduces Mr. Right. Webb's advice for dating both on and offline is insightful (and data-driven), and her descriptions of meddling family members, bad dates, and worse profiles are hilarious and familiar to anyone who's tried dating online. Some story elements feel slightly misplaced and glossed over — her mother's illness is a confusing plot thread, and there are too many details about George Michael. While some of her best advice is stashed in an appendix, her tips for creating and managing an online dating profile are trenchant. The story of her own experiment is funny, brutally honest, and inspirational even to the most hopeless dater. Agent: Suzanne Gluck and Erin Malone, William Morris Endeavor." Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
Amy Webb found her true love after a search that's both charmingly romantic and relentlessly data-driven. Anyone who uses online dating sites must read her funny, fascinating book.”—Gretchen Rubin, #1 New York Times bestselling author of The Happiness Project
After yet another disastrous date, Amy Webb was preparing to cancel her JDate membership when epiphany struck: her standards werent too high, she just wasnt approaching the process the right way. Using her gift for data strategy, she found which keywords were digital-man magnets, analyzed photos, and then adjusted her (female) profile to make the most of that intel. Then began the deluge—dozens of men who actually met her own stringent requirements wanted to meet her. Among them: her future husband, now the father of her child.
About the Author
AMY WEBB is an award-winning journalist who wrote for Newsweek, The Wall Street Journal, and other publications before founding Webbmedia Group, a digital-strategy consultancy that works with Fortune 500 companies, major media companies and foundations, the government, and others. She lives with her family in Baltimore, Maryland.
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