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Soap,sex and Cigarettes : a Cultural History of American Advertising (98 - Old Edition)

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Soap,sex and Cigarettes : a Cultural History of American Advertising (98 - Old Edition) Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Synopsis:

oto

Description:

Includes bibliographical references (p. [429]-435) and index.

Table of Contents

PART ONE: HISTORICAL OVERVIEW. 1. 1492-1880: The Beginnings. PART TWO: EARLY AMERICAN ADVERTISING. 2. 1880-1900: Selling the Goods. 3. 1900-World War I: The Rise of a Consumer Economy. PART THREE: MODERN AMERICAN ADVERTISING. 4. 1920-1929: The Roaring Twenties. 5. 1930-1945: The Depression and World War II. 6. 1945-1960: The Postwar Boom. PART FOUR: CONTEMPORARY AMERICAN ADVERTISING. 7. 1960-1975: The Creative Revolution. 8. 1975-1990: From Positioning to Image Building. 9. 1990s and Beyond: The Media Revolution.

Product Details

ISBN:
9780534515935
Subtitle:
A Cultural History of American Advertising
Author:
Sivulka, Juliann
Compiled:
Cram 101
Author:
Cram 101
Author:
Cram101 Textbook Reviews
Author:
Sivulka, Juliann (Juliann Sivulka)
Author:
Cram101 Textbook Reviews, Textbook Revie
Author:
Sivulka
Publisher:
Wadsworth Publishing
Location:
Belmont, CA :
Subject:
Communication
Subject:
History
Subject:
Mass media
Subject:
Advertising & Promotion
Subject:
Advertising
Subject:
Advertising -- Social aspects -- United States.
Subject:
Mass Media - General
Subject:
Media Studies
Subject:
Book Notes
Subject:
Advertising -- United States -- History.
Subject:
Communication Studies
Subject:
Industries - Media & Communications Industries
Subject:
Advertising -- History.
Subject:
Business-Advertising
Copyright:
Series:
Cram101 Textbook Outlines
Series Volume:
11
Publication Date:
March 1997
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Yes
Pages:
464
Dimensions:
9.12x6.35x.70 in. 1.38 lbs.

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Related Subjects

Business » Advertising
History and Social Science » American Studies » Popular Culture

Soap,sex and Cigarettes : a Cultural History of American Advertising (98 - Old Edition) Used Trade Paper
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Product details 464 pages Wadsworth Publishing Company - English 9780534515935 Reviews:
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