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Big Data: A Revolution That Will Transform How We Live, Work, and Think

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Big Data: A Revolution That Will Transform How We Live, Work, and Think Cover

 

Synopses & Reviews

Publisher Comments:

A fascinating guided tour of the complex, fast-moving, and influential world of algorithms—what they are, why theyre such powerful predictors of human behavior, and where theyre headed next.

Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola. Algorithms follow a series of instructions to solve a problem and will include a strategy to produce the best outcome possible from the options and permutations available. Used by scientists for many years and applied in a very specialized way they are now increasingly employed to process the vast amounts of data being generated, in investment banks, in the movie industry where they are used to predict success or failure at the box office and by social scientists and policy makers.

What if everything in life could be reduced to a simple formula? What if numbers were able to tell us which partners we were best matched with – not just in terms of attractiveness, but for a long-term committed marriage? Or if they could say which films would be the biggest hits at the box office, and what changes could be made to those films to make them even more successful? Or even who is likely to commit certain crimes, and when? This may sound like the world of science fiction, but in fact it is just the tip of the iceberg in a world that is increasingly ruled by complex algorithms and neural networks.

In The Formula, Luke Dormehl takes readers inside the world of numbers, asking how we came to believe in the all-conquering power of algorithms; introducing the mathematicians, artificial intelligence experts and Silicon Valley entrepreneurs who are shaping this brave new world, and ultimately asking how we survive in an era where numbers can sometimes seem to create as many problems as they solve.

Synopsis:

A revelatory exploration of emerging trends in “big data”—our newfound ability to gather and interpret vast amounts of information—and the revolutionary effects these developments are producing in business, science, and society at large.

Synopsis:

A andldquo;sonic brandingandrdquo; expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences.

Synopsis:

"Steve Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it." --Chris Anderson, Editor-in-Chief of Wired Magazine (Wired Magazine )

An urgent look at how a global math elite is predicting and altering our behavior — at work, at the mall, and in bed

Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior — what we buy, how we vote — without our even realizing it.

In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering — and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists — and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor — the mathematical modeling of humanity — will transform every aspect of our lives.

STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch.

Synopsis:

Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, shop with credit cards, and make cell phone calls. Companies like Yahoo! and Google are harvesting an average of 2,500 details about each of us every month. Who is looking at this data and what are they doing with it? 
 
Journalist Stephen Baker explores these questions and provides us with a fascinating guide to the world we're entering—and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, voters, potential terrorists—and lovers. The implications are vast. Privacy evaporates. Our bosses can monitor our every move. Retailers can better tempt us to make impulse buys. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Entertaining and enlightening, The Numerati shows how a powerful new endeavor—the mathematical modeling of humanity—will transform every aspect of our lives.

Synopsis:

andldquo;Equal parts sociological study and business advice, using unique everyday examples . . . to explain how sound effects our mood and shopping habits.andrdquo; andmdash; EW.com

and#160;

andldquo;The Sonic Boom will alter how you hear the world.andrdquo; andmdash; Time

Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about soundandrsquo;s effects on every aspect of our lives.and#160;

and#160;
You donandrsquo;t need to be a musician or a composer to harness the power of sound. Whether youandrsquo;re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of andldquo;boom momentsandrdquo; andmdash; transcendent instants when sound connects with a listenerandrsquo;s emotional core.

About the Author

VIKTOR MAYER-SCHÖNBERGER is Professor of Internet Governance and Regulation at the Oxford Internet Institute, Oxford University. The co-author of Big Data: A Revolution That Will Transform How We, Live, Work, and Think, he has published over a hundred articles and eight other books, including Delete: The Virtue of Forgetting in the Digital Age. He is on the advisory boards of corporations and organizations around the world, including Microsoft and the World Economic Forum.

KENNETH CUKIER is the Data Editor of the Economist and co-author of Big Data: A Revolution That Will Transform How We Live, Work, and Think. His writings on business and economics have appeared in Foreign Affairs, the New York Times, the Financial Times, and elsewhere.

Table of Contents

Introduction 1

1. Worker 17 2. Shopper 41 3. Voter 67 4. Blogger 96 5. Terrorist 123 6. Patient 154 7. Lover 182

Conclusion 201

Acknowledgments 219 Notes 221 Sources and Further Reading 231 Index 233

Product Details

ISBN:
9780544227750
Author:
Mayer Schonberger, Viktor
Publisher:
Eamon Dolan/Houghton Mifflin Harcourt
Author:
Gray, Tyler
Author:
Mayer-Sch
Author:
&
Author:
Dormehl, Luke
Author:
nberger, Viktor
Author:
ouml
Author:
Cukier, Kenneth
Author:
Baker, Stephen
Author:
Viktor Mayer-Sch
Author:
Beckerman, Joel
Author:
Mayer-Sch'onberger, Viktor
Author:
nberger
Subject:
Information Management
Subject:
Internet-Information
Subject:
Marketing - General
Subject:
Popular Culture
Subject:
Philosophy & Aspects
Edition Description:
Trade paper
Series Volume:
A Revolution That Wi
Publication Date:
20140331
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Illustrations:
1 b/w illustration
Pages:
272
Dimensions:
8 x 5.31 in 1 lb
Age Level:
from 18

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Related Subjects

Business » Management
Computers and Internet » Computers Reference » Beginning and Reference
Computers and Internet » Computers Reference » History and Society
Computers and Internet » Computers Reference » Social Aspects » General
Computers and Internet » Internet » Information
History and Social Science » Sociology » General
Reference » Science Reference » Technology

Big Data: A Revolution That Will Transform How We Live, Work, and Think New Trade Paper
0 stars - 0 reviews
$15.95 In Stock
Product details 272 pages Eamon Dolan/Houghton Mifflin Harcourt - English 9780544227750 Reviews:
"Synopsis" by , A revelatory exploration of emerging trends in “big data”—our newfound ability to gather and interpret vast amounts of information—and the revolutionary effects these developments are producing in business, science, and society at large.
"Synopsis" by ,

A andldquo;sonic brandingandrdquo; expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences.

"Synopsis" by ,
"Steve Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it." --Chris Anderson, Editor-in-Chief of Wired Magazine (Wired Magazine )

An urgent look at how a global math elite is predicting and altering our behavior — at work, at the mall, and in bed

Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior — what we buy, how we vote — without our even realizing it.

In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering — and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists — and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor — the mathematical modeling of humanity — will transform every aspect of our lives.

STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch.

"Synopsis" by ,
Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, shop with credit cards, and make cell phone calls. Companies like Yahoo! and Google are harvesting an average of 2,500 details about each of us every month. Who is looking at this data and what are they doing with it? 
 
Journalist Stephen Baker explores these questions and provides us with a fascinating guide to the world we're entering—and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, voters, potential terrorists—and lovers. The implications are vast. Privacy evaporates. Our bosses can monitor our every move. Retailers can better tempt us to make impulse buys. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Entertaining and enlightening, The Numerati shows how a powerful new endeavor—the mathematical modeling of humanity—will transform every aspect of our lives.
"Synopsis" by ,
andldquo;Equal parts sociological study and business advice, using unique everyday examples . . . to explain how sound effects our mood and shopping habits.andrdquo; andmdash; EW.com

and#160;

andldquo;The Sonic Boom will alter how you hear the world.andrdquo; andmdash; Time

Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom, strategic sound consultant Joel Beckerman provides a new framework for thinking about soundandrsquo;s effects on every aspect of our lives.and#160;

and#160;
You donandrsquo;t need to be a musician or a composer to harness the power of sound. Whether youandrsquo;re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of andldquo;boom momentsandrdquo; andmdash; transcendent instants when sound connects with a listenerandrsquo;s emotional core.

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