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Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitorsby Alistair Croll
Synopses & Reviews
Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions.
You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success.
"Total Web Monitoring" shows readers how to keep track of their Web site's performance on the server, connect with users on the interface side, and how their site compares with the competition.
Do you know the true value of your website to your organization? Complete Web Monitoring shows you how to integrate several different views of your online business — including analytics, back-end performance, usability, communities, customer feedback, and competitive analysis — into one clear picture that reveals the health and effectiveness of your web presence at any given moment. Complete Web Monitoring combines real-world examples, clear explanations, and practical recommendations in an engaging, easy-to-read format. For anyone involved in running a website, from web operators to e-business professionals, this book is a must-have. With Complete Web Monitoring, you will:
Discover how visitors use your site, employing web analytics and tools for customer feedback Determine if visitors are able to use the site as both you and they intend, using technologies that evaluate the health of your site's back-end performance Learn how visitors interact with your site, with tools to measure the effectiveness of usability and navigation Track all the communities related to your online presence: social networks, groups and mailing lists, forums, blogs, microblogs, real-time chat, wikis, and social news aggregators
You can't fix your mistakes if you don't know what they are. With the tools and advice in Complete Web Monitoring, you can learn how to avoid missed opportunities, frustrated users, and spiraling costs.
About the Author
Alistair Croll has been an entrepreneur, author, and public speaker for nearly 20 years. Hes worked on a variety of topics, from web performance, to big data, to cloud computing, to startups, in that time.
Sean Power spends way too much time on the computer and needs to get out more. He has worked as a web systems administrator since the mid 90s, has worked with online communities for companies such as MTV Northern Europe, and helped users reduce the headaches of managing and monitoring web infrastructures through Coradiant, a web performance monitoring vendor. Prior to working at Coradiant, he was technical reviewer for the Addison-Wesley book Troubleshooting Linux Firewalls.
Table of Contents
Dedication Preface The Business Of Web Monitoring Chapter 1: Why Watch Websites? Chapter 2: What Business Are You In? Chapter 3: What Could We Watch? Chapter 4: The Four Big Questions Web Analytics, Usability, and the Voice of the Customer Chapter 5: What Did They Do?: Web Analytics Chapter 6: How Did They Do It?: Monitoring Web Usability Chapter 7: Why Did They Do It?: Voice of the Customer Web Performance and End User Experience Chapter 8: Could They Do It?: End User Experience Management Chapter 9: Could They Do It?: Synthetic Monitoring Chapter 10: Could They Do It?: Real User Monitoring Online Communities, Internal Communities, and Competitors Chapter 11: What Did They Say?: Online Communities Chapter 12: Why Care About Communities? Chapter 13: The Anatomy of a Conversation Chapter 14: Tracking and Responding Chapter 15: Internally Focused Communities Chapter 16: What Are They Plotting?: Watching Your Competitors Putting It All Together Chapter 17: Putting It All Together Chapter 18: What's Next?: The Future of Web Monitoring KPIs for the Four Types of Site Colophon
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