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YouTube: An Insider's Guide to Climbing the Chartsby Alan Lastufka
Synopses & Reviews
Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about — especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:
Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.
Alan and Michael understand viral marketing — and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.
Book News Annotation:
Veteran YouTubers Lastufka, a top YouTube comedian and publisher, and Dean, an independent filmmaker and lecturer, have authored a how-to guide for participants eager to become stars (or "go viral") on the extraordinarily popular Internet medium. The manual includes instructions on directing, shooting and editing, creating your own channel, and cultivating a loyal audience. It also includes interviews with several YouTube stars. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
The first book for those who want to become active participants on YouTube, written by someone who's an actual — and current — success story. This conversational, easy-to-follow book explains how one author went from having never picked up a camera to being a star on YouTube, and how you can too. Alan Lastufka (aka fallofautumndistro) has over 2 million views on YouTube and explains everything readers need to succeed. Both authors have a unique writing style, an established readership, and a proven track record with O'Reilly. YouTube is the most-utilized social networking site in the world after MySpace. Social networking and Internet citizen media is so popular that Time Magazine declared "YOU" the 2006 Person of the Year — YouTube is one of the main reasons for this. Like the communities they describe, books on booming community sites are beginning to flourish. O'Reilly has many books of this type in development, including several on Facebook.
About the Author
Alan Lastufka a.k.a. fallofautumndistro (YouTube user name), is one of the Top 100 Most Subscribed Comedians on YouTube. His YouTube videos have had more than three million total views. One of his early short films received multiple airings on the Independent Film Channel.
On YouTube, Lastufka is widely praised for his collaboration videos. One of the most popular is the "iPwn" iPhone parody commercial, starring MadTV cast member LisaNova (as well as some narration at the end that was engineered and produced by Michael Dean).
CNN and YouTube held presidential debates on national television comprised solely of questions submitted by YouTubers via video. On July 23, 2007 U.S. Senator Christopher J. Dodd (D-Connecticut) made a YouTube video response answering a question on the subject of Net Neutrality submitted by Alan Lastufka: http://www.youtube.com/watch?v=BiiCR0USyJg
Lastufka has contributed articles to numerous international magazines and zines, while co-running a popular independent publishing project in Chicago, IL.: www.fallofautumn.com
Alan is currently a teacher and skills coach for a non-profit social services agency.
Michael W. Dean is very active on YouTube. His DIY or DIE video ( http://www.youtube.com/watch?v=PtX09q9SCXw ) was featured by the YouTube staff, and has had over 28,000 views.
DIY or DIE was one of four staff-featured vodcasts on the launch of the Zune Marketplace (along with "Ask A Ninja" and "Diggnation").
Dean is an independent filmmaker who has written for Make Magazine, writes for the O'Reilly Digital Media site and runs the pop culture blog, StinkFight.com. He was a contributor to the O'Reilly book Digital Video Hacks, and edited the O'Reilly book DV Filmmaking: From Start to Finish.
Michael has sold over a million dollars' worth of books. He is the author of the how-to books $30 Film School, $30 Music School and $30 Writing School. $30 Film School has gained a substantial cult following, just went into the third printing of the second edition, and is taught in colleges. Michael wrote the novels, The Simple Pleasures of a Complex Girl and Starving in the Company of Beautiful Women, and the popular Creative Commons eBook Digital Music - DIY Now! (released via blog post on BoingBoing.net to 50,000 downloads in the first week): http://www.boingboing.net/2007/07/19/free-ebook-digital-m.html
Michael directed the documentary films D.I.Y. OR DIE: How To Survive as an Independent Artist and HUBERT SELBY JR: It/ll Be Better Tomorrow (narrated by Robert Downey Jr.). The Selby film was a featured selection in the 2005 Deauville Film Festival in France, and Michael traveled to present the film in person. This film was released on DVD by MVD in America. It was released as a two-disc set with Requiem for a Dream in the UK, and in Australia as a two-disc set with Last Exit To Brooklyn.
Review of the film in Variety Magazine: http://www.variety.com/review/VE1117928194.html?categoryid=31&cs=1
Michael toured America and Europe as the singer in the band BOMB (Warner Brothers). And more recently, he's toured America and Europe showing films and lecturing at youth centers, colleges and museums. Dean has been interviewed on NPR, BBC radio and CBC radio. He has been featured in Spin magazine and on VH1. He does three podcasts, and was a speaker at 2007 Podcast and New Media Expo.
Michael has collaborated with co-author Alan Lastufka on several videos, by providing advice, as well as creating music and doing narration. Michael did the voiceover for Alan's popular parody video, "Now That's What I Call Emo: YouTube Edition": http://www.youtube.com/watch?v=1RDw9yx7gEM which has had over 346,000 unique views.
Table of Contents
DedicationForewordPrefaceChapter 1: What Is This YouTube of Which You Speak?Chapter 2: Storytelling and DirectingChapter 3: 99-Cent Film School: Shooting, Editing, and RenderingChapter 4: Creating Your Very Own ChannelChapter 5: Broadcasting Yourself: User-Generated ContentChapter 6: Rebroadcasting: Commercial ContentChapter 7: Building Your AudienceChapter 8: The Community: Where Do You Fit In?Chapter 9: Hacking the System: How to Cheat (and Why You Shouldn't)Chapter 10: Reaching the WorldChapter 11: Money Money Money!Chapter 12: Beyond the 'TubeChapter 13: Becoming a Success StoryChapter 14: Closing ArgumentsChapter 15: Interviews with Other YouTube Rock StarsColophon
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