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2 Burnside Internet- Marketing

Web 2.0: A Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations.

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Web 2.0: A Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations. Cover

 

Synopses & Reviews

Publisher Comments:

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.

Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how:

  • Flickr, a classic user-driven business, created value for itself by helping users create their own value
  • Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of


  • Social network effects can support a business-ever wonder how FaceBook grew so quickly?
  • Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web


Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Book News Annotation:

Providing an overview of Web 2.0 business and economics, this volume describes success stories to explain its foundations and their applications in a company. Addressing managers, executives, and business owners, Shuen details how companies such as Flickr, Google, Facebook, LinkedIn, IBM, Amazon, Apple, and others succeeded and how principles of collective user value, monetizing network effects, capitalizing on social networks, dynamic capabilities, and collaboration can be applied. Shuen has taught and spoken on high tech entrepreneurship, strategy, venture finance, and innovation economics. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.

Synopsis:

With case studies that demonstrate what Web 2.0 is and how it works in different business situations, this book illustrates how todays Web technologies and uses are changing the way companies communicate, interact, and make money.

Table of Contents

DedicationForewordPrefaceChapter 1: Users Create ValueChapter 2: Networks Multiply EffectsChapter 3: People Build ConnectionsChapter 4: Companies Capitalize CompetencesChapter 5: New Recombines with OldChapter 6: Businesses Incorporate StrategiesEnd NotesBibliography

Product Details

ISBN:
9780596529963
Author:
Shuen, Amy
Publisher:
O'Reilly Media
Subject:
Internet - World Wide Web
Subject:
Online Services - General
Subject:
Information technology
Subject:
Management
Subject:
Management Information Systems
Subject:
Web - General
Subject:
Information technology -- Management.
Subject:
Internet-Web Publishing
Subject:
Google;ROI;advertising;capitalization;commons;entrepreneur;hyperlinks;knowledge connectors;long tail;value;web 2.0
Subject:
CourseSmart Subject Description
Copyright:
Edition Description:
Print PDF
Publication Date:
20080431
Binding:
HARDCOVER
Language:
English
Illustrations:
Y
Pages:
272
Dimensions:
8.5 x 5.5 x 0.9 in 1.09 lb

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Related Subjects

Business » High Tech Management
Business » eCommerce
Computers and Internet » Database » Applications
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Online
Computers and Internet » Internet » Web Publishing

Web 2.0: A Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations. Used Hardcover
0 stars - 0 reviews
$16.95 In Stock
Product details 272 pages O'Reilly Media - English 9780596529963 Reviews:
"Synopsis" by , This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.
"Synopsis" by ,
With case studies that demonstrate what Web 2.0 is and how it works in different business situations, this book illustrates how todays Web technologies and uses are changing the way companies communicate, interact, and make money.
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