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Web 2.0: A Strategy Guide: Business Thinking and Strategies Behind Successful Web 2.0 Implementations.by Amy Shuen
Synopses & Reviews
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web.
Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.
Book News Annotation:
Providing an overview of Web 2.0 business and economics, this volume describes success stories to explain its foundations and their applications in a company. Addressing managers, executives, and business owners, Shuen details how companies such as Flickr, Google, Facebook, LinkedIn, IBM, Amazon, Apple, and others succeeded and how principles of collective user value, monetizing network effects, capitalizing on social networks, dynamic capabilities, and collaboration can be applied. Shuen has taught and spoken on high tech entrepreneurship, strategy, venture finance, and innovation economics. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth.
With case studies that demonstrate what Web 2.0 is and how it works in different business situations, this book illustrates how todays Web technologies and uses are changing the way companies communicate, interact, and make money.
Table of Contents
DedicationForewordPrefaceChapter 1: Users Create ValueChapter 2: Networks Multiply EffectsChapter 3: People Build ConnectionsChapter 4: Companies Capitalize CompetencesChapter 5: New Recombines with OldChapter 6: Businesses Incorporate StrategiesEnd NotesBibliography
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