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Describe your latest book/project/work. I've been studying the life and work of photographer W. Eugene Smith for 13 years. My first book (Dream... Continue »
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

by Jay Conrad Levinson

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Cover

Synopses & Reviews

Publisher Comments:

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including:

  • strategies for marketing on the Internet (explaining when and precisely how to use it)
  • tips for using new technology, such as podcasting and automated marketing
  • programs for targeting prospects and cultivating repeat and referral business
  • management lessons in the age of telecommuting and freelance employees

    Guerrilla Marketing is the entrepreneur's marketing bible — and the book every small-business owner should have on his or her shelf.

    • Synopsis:

    Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.
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    About the Author

    Jay Conrad Levinson is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president and creative director at J. Walter Thompson Advertising and Leo Burnett Advertising, he is the chairman of Guerrilla Marketing International, a consulting firm serving large and small businesses worldwide.
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    Table of Contents

    Introduction xi

    Part I. The Guerrilla Approach 1. What Is Guerrilla Marketing Today? 3 2. The Need for Guerrilla Marketing 11 3. The Sixteen Monumental Secrets of Guerrilla Marketing 22 4. Developing a Guerrilla Marketing Plan 36 5. Developing Truly Creative Marketing 49 6. Selecting the Most Lethal Marketing Methods 58 7. Secrets of Saving Marketing Money 71 8. Research: The Starting Point of a Guerrilla Marketing Campaign 83

    Part II. Minimedia Marketing 9. Truths About Minimedia Marketing 97

    Part III. Maximedia Marketing 10. Guerrilla-Style Maximedia Marketing 161

    Part IV. New-Media Marketing 11. E-Media Marketing 215 12. Info-Media Marketing 252 13. Human-Media Marketing 268 14. Nonmedia Marketing 283

    Part V. The Nature of the Guerrilla 15. Guerrilla Company Attributes 307 16. Guerrilla Company Attitudes 323 17. Guerrilla Marketing Psychology 332

    The 200 Weapons of Guerrilla Marketing 337 Acknowledgments 341 Information Arsenal for Guerrillas 343 Index

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    What Our Readers Are Saying

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    Average customer rating based on 1 comment:
    Taylor, December 6, 2008 (view all comments by Taylor)
    This is a must have book for anyone who's starting or running a small business. Levinson includes tons of tactics and strategies that any small business owner can benefit from and best of all can personalize to their own advantages. I have lots of pages dog tagged in my copy, because I know I'll be referring to them again and again and again. I also like Levinson's style of writing; he makes readers instantly comfortable with the concepts, while also urging them to incorporate those concepts into how they do business. You can't go wrong with Guerrilla Marketing...what you can learn is how to make your business successful while spending as little as possible.
    Was this comment helpful? | Yes | No
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    Product Details

    ISBN:
    9780618785919
    Subtitle:
    Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
    Author:
    Levinson, Jay Conrad
    With:
    Levinson, Jeannie
    With:
    Levinson, Amy
    Publisher:
    Houghton Mifflin Harcourt (HMH)
    Location:
    Boston
    Subject:
    Small Business
    Subject:
    Marketing - General
    Subject:
    Management
    Subject:
    Advertising
    Subject:
    Marketing
    Copyright:
    2007
    Edition Number:
    4
    Edition Description:
    Trade paper
    Publication Date:
    May 2007
    Binding:
    Paperback
    Grade Level:
    General/trade
    Language:
    English
    Pages:
    368
    Dimensions:
    9.00x6.01x.95 in. 1.00 lbs.
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